BDX Summit 2017

Austin Texas

Apr 26 - 28, 2017

For the second year in a row, BDX will host its DCX Digital Transformation Summit in Austin, TX. The event will be held from April 26-28 at the Westin Hotel in the Domain and is designed to bring innovative speakers together and spur the discussions that will move a builder’s business forward.

This year’s conference will be taking a renewed look at the digital experience your customers crave, what it means to your current business model, and what potential it can have on your organization as a whole.

DCX brings together thought leaders from a variety of industries to talk about digital best practices & trends, retail science, marketing, and the customer experience. The summit will feature premiere speakers like Tiffani Bova from, Joe Quitoni from The Ritz-Carlton, Trish Mueller, former CMO at Home Depot, and many, many more.

The conference also leaves plenty of time to network so you can discover innovative technologies and have discussions and dialog with your peers. Details, a full agenda, and information on registration can be found at

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David Rose

Lecturer and Researcher, MIT Media Lab

Bio: ​David Rose is an award-winning entrepreneur, author, and instructor at the MIT Media Lab. His research focuses on making the physical environment an interface to digital information. David is the CEO at Ditto Labs an image-recognition software platform which scours social media photos to find brands and products. His new book, Enchanted Objects, focuses on the future of the internet of things, and how these technologies will impact the ways we live and work. Prior to Ditto, David founded and was CEO at Vitality, a company that reinvented medication packaging now distributed by CVS, Walgreens, and Express Scripts. He founded Ambient Devices, which pioneered glanceable technology: embedding internet information in everyday objects like lamps, mirrors, and umbrellas. David holds patents for photo sharing, interactive TV, ambient information displays, and medical devices. His work has been featured at the MoMA, covered in The New York Times, WIRED, The Economist, and parodied on the Colbert Report.

James Lanyon

Marketing & Technology Manager, T3

Bio: James Lanyon serves as the Innovation Director for T3. In this role, he is responsible for working with clients to identify and articulate opportunities to engage technology to improve the business and enhance their customer’s experience. Since joining T3, James has also facilitated all innovation labs and forums within the company to foster an organized innovative environment. In client services, he serves as an internal consultant across clients as an expert on emerging technologies and customer-engagement best practices.

Jeff Meyers

CEO, Meyers Research/Zonda

Bio: Mr. Meyers brings over 20 years experience in which time he founded, built, and sold the largest market research company serving the US Homebuilding Industry, The Meyers Group. At its height, The Meyers Group grew to 21 offices and over 200 employees nationwide. After selling The Meyers Group to Hanley Wood in June 2004, he founded Meyers LLC focusing specifically on consulting. Jeff specializes in on-going advisory services and manages all consulting assignments for several top ten public home builders through his direct involvement with land acquisition strategies, product development, segmentation, and positioning. Highly regarded as an industry expert for real estate trends and issues, Mr. Meyers is quoted frequently in several national publications including The Washington Post, The Wall Street Journal, The Los Angeles Times, and The New York Times. His recent speaking engagements include the National Association of Home Builders Council, the Pacific Coast Builders Conference, the Southern California Building Industry Association, and the Urban Land Institute. Mr. Meyers is highly accomplished and regarded as the leading expert on residential trends in the real estate market.

Jimmy Diffee

CEO, Bokka Group

Bio: Jimmy is a co-founder/ Creative Director of the Bokka Group - a marketing and sales consultancy that provides technology solutions to improve the new home buying experience for builders in the US, Canada & Australia. With 20 years of experience in marketing, Jimmy brings an analytic focus to improving home sales through the use of user-centric Online Sales Programs. As Creative Director, he's responsible for turning web analytics data into sales & marketing insight and strategies that work. He also has been responsible for award-winning marketing campaigns for a variety of industries outside home building. For the past 8 years he's applied cutting-edge technologies & best-practices from these industries to new home sales programs, positioning the web site at the hub of all marketing efforts. Jimmy also serves on judging panels for local and national SMC award shows, determining the best of the best in new home sales, design and marketing throughout the US.

Joe Kirchner

Chief Economist,

Bio: Dr. Kirchner leads research, provides economic analysis and conducts forecasts on economic and housing market trends. He is frequently interviewed by the media and asked to present at real estate industry events. Based in the Washington, DC area, he stays abreast of important policy developments affecting the housing market and collaborates with associations and think tanks on potential research initiatives. Joe brings over 30 years of experience in social policy research, including 7 in housing. He led numerous research projects for the US Departments of Housing and Urban Development (HUD), Labor (DOL), Agriculture (USDA), Health and Human Services (HHS) and the United Nations. He designed and managed evaluations mandated by Congress, an extensive survey on humanitarian need in Iraq and the national evaluation of HUD's homeownership zones. This assessed the progress of public-private partnerships to rebuild vibrant mixed-income communities in formerly blighted inner-city neighborhoods in 11 cities across the country. He earned his doctorate in economics from the New School for Social Research and his BA in political science and economics from Manhattanville College. Dr. Kirchner joined® in March 2015.

Joe Quitoni

Corporate Director, Culture Transformation, Ritz-Carlton

Bio: Mr. Joe Quitoni is an international speaker, advises organizations on culture transformation and is experienced in driving and improving employee engagement. He has over a decade of service with The Ritz-Carlton and has earned his graduate degree in Industrial/Organizational Psychology. During his career, Joe served as Director of Human Resources at two Ritz-Carlton hotels where he played an integral role in driving employee engagement and was able to see dramatic increases in overall engagement year after year. He also received the Human Resources Award of Excellence from The Ritz-Carlton Hotel Company two times for his outstanding work performance. Joe is passionate about motivating others and understanding what drives human behavior in the workplace. When he is not traveling around the world, he enjoys living on the beach in sunny Southern California—where he takes advantage of the outdoor activities in the summer and escapes to the mountains to ski in the winter.

Julie Jacobson

Co-founder, EH Publishing

Bio: ​Julie Jacobson, recipient of the 2014 CEA TechHome Leadership Award, is co-founder of EH Publishing, producer of CE Pro, Electronic House, Commercial Integrator, Security Sales and other leading technology publications. She currently spends most of her time writing for CE Pro in the areas of home automation, security, networked A/V and the business of home systems integration. Julie majored in Economics at the University of Michigan, spent a year abroad at Cambridge University, earned an MBA from the University of Texas at Austin, and has never taken a journalism class in her life. She’s a washed-up Ultimate Frisbee player currently residing in Carlsbad, Calif.

Max Goijarts

Marketing & Technology Manager, OnModus-Nutricia

Bio: Max Goijarts is Marketing & Technology Manager for OnModus, which mediates, navigates and accelerates the interaction between customers, partners and vendors, taking the guesswork out of developing great (brand) customer experience and companywide digital transformation. Max is quoted as a technology marketing expert by several publications, with expertise across digital transformation, branding platforms and applications, and technology architectures. To date, he has designed, built and launched more than twenty-five customer-facing digital media products and platforms, working with vendor and agency teams in 20+ countries. His clients include Danone, Nutricia, Dr. Oetker, Rabobank and Ahold.

Melissa Morman

Client Experience Officer, BDX

Bio: Melissa Morman is a member of the original founding executive team of BHI/BDX (Builders Digital Experience) and currently serves as Client Experience Officer, managing b2b marketing, sales, and the customer experience. Prior to BDX, Melissa worked for ClientLogic, a leading provider of integrated infrastructure and CRM solutions as the Client Management Officer and also as VP Sales. Prior to ClientLogic, she spent 10 years at R.R. Donnelley & Sons in sales, global account management, as well as front line supervision. Melissa serves on the board for Vallecitos Mountain Ranch, a wilderness retreat center specializing in transformational experiences, as well as on the board of Texas 4000, a non-profit focused on cancer awareness and research. Melissa received a BS degree in Organizational Communication and Management Information Systems, Cum Laude from Ohio University. As a woman at the highest levels of what has historically been an industry led by male executives, Melissa has a track record of success in the corporate and non-profit worlds. A sought after speaker, she is an acknowledged expert on sales, marketing, and CRM. Melissa advises top executives of Fortune 500 and smaller companies in the homebuilding, real estate, and building products industries on the digital transformation of their business.

Nancy Giordano

Strategic Futurist, Play Big Inc.

Bio: Described as endlessly optimistic, Nancy Giordano is a strategic futurist with a drive to help enterprise organizations and bold leaders transform to meet the escalating expectations ahead. She is globally revered for her ability to make the future practical and to help you build achievable success in the future. With a unique understanding of the big shifts we are facing and deep knowledge of the drivers shaping the future, she illuminates the ideas and strategies required for leaders to effectively navigate change, and most importantly, actively architect their future. ​Her extensive client list includes Safeway, Nestlé, NATPE, Acumen, Sprint, Energizer, Burger King and many others Fortune 500 companies within the industries of consumer products, energy, technology and financial services.

Peter Brumme

Director, BDX

Bio: Peter Brumme is Vice President and General Manager of Builder’s Digital Experience (BDX). In this role, Mr. Brumme is responsible for overall strategic leadership and general management of BDX Consumer and Realtor Outreach business units. ​ Mr. Brumme brings over 17 years of experience to BDX. His passion for the web, for developing brands, and his relentless focus on the customer has generated a long track record of growing businesses and delivering financial results. Prior to joining BDX, Mr. Brumme was with Solar Winds as VP, Online Marketing. He has also held executive marketing roles with Kodak Gallery and Intuit. Prior to joining Intuit, he was a management consultant for Sapient Corporation and KPMG Consulting where he led account relationships and execution of strategic projects for many Fortune 500 clients. Peter holds an MBA from the J.L. Kellogg Graduate School of Management, Northwestern University, and an undergraduate degree from McGill University.

Tiffani Bova

Customer Growth & Innovation Evangelist, Salesforce

Bio: ​Tiffani Bova is the global customer growth and innovation evangelist at Salesforce, where as an industry thought leader, she watches overall market trends to uncover best practices on how to improve sales performance and enhance the overall customer experience. Bova has extensive knowledge of go-to-market, sales and channel strategies. Prior to Salesforce, she spent 10 years at Gartner as a vice president, distinguished analyst and research fellow, covering sales transformation and indirect channel innovation. Over the past decade, she has worked with hundreds of technology companies to develop highly effective growth strategies and innovative go-to-market models. She won the Gartner Thought Leadership Award for her comprehensive body of work on the Future of Sales and has delivered more than 200 keynote presentations around the globe to over 250,000 people on sales transformation and business model innovation. Before her time at Gartner, Bova spent 15 years in various sales and leadership positions, managing both start-up and Fortune 500 sales organizations, and she still considers herself a ‘recovering seller.’ Bova has been published in Forbes, Harvard Business Review and The Huffington Post. She was named one of the 50 Most Powerful and Influential Women in California in 2014 by the National Diversity Council, Top 50 Marketing Thought Leaders by Brand Quarterly Magazine, as well as Inc. Magazine’s 37 Sales Experts You Need to Follow on Twitter. Bova is a graduate of Arizona State University and The Executive Program at Wharton School of Business at the University of Pennsylvania.

Tim Costello


Bio: Tim Costello is Chairman and CEO of Builder Homesite, Inc. Dedicated to the digital transformation of the homebuilding industry, BHI is owned by a consortium of 30 leading builders and also serves thousands of client builders., the firm's flagship website, is the leading real estate website for newly built homes. BHI's new home listings power the new home channel of hundreds of major websites and multiple listing services. The company operates the largest online ad network for home builders and is a leader in web and app development, digital renderings, video and photography. Tim previously worked for Applied Materials in senior positions that included VP Global Operations, VP Strategic & Technical Programs for the world-wide manufacturing organization, and VP Production Engineering. Prior to Applied Materials, he held executive positions at General Motors strategic planning, engineering and quality management. Tim earned a BSME from Cornell. An engineer and world-class expert on quality management and process engineering, Tim also has decades of success as a company founder and CEO, as well as extensive Board-level experience. Few leaders have worked at the executive level in sectors as diverse (and as important) as the automotive, semiconductor, home building and online industries. Under his leadership, BHI was named an Austin Top Workplace of 2014 and 2015.

Trish Mueller

Co-Founder/CMO, Mueller Retail Consulting HomeDepot

Bio: Trish Mueller is the co-founder of Mueller Retail Consulting, LLC and she is also an Independent Director on the Board of Directors for Dave & Buster’s. Trish served as the Chief Marketing Officer of The Home Depot from 2011 until 2016. She is an expert in the retail industry with 30+ years of experience in strategic branding, marketing, advertising, interconnected retail strategy, retail sales management and store operations. Trish has also managed consumer analytics, research insights, gift card sales, CRM, database marketing and strategic business development functions. She is most recently known for successfully driving the shift from print and traditional media channels to digital while CMO of The Home Depot.

David Rosenthal

Regional Director, Teachstone

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