Digital Analytics Consultant, Principal Consultant - Think Digital
Bio: Digital Analytics Consultant
Born and educated in London, U.K., Tony spent the early part of his working life leading the development of data and analytics solutions to support direct response marketing and CRM programs for clients in the automotive, retail, and financial services industries.
He started his online marketing journey in 1999 working for DoubleClick, and then moved on to senior data analytics consulting roles with Experian and Acxiom, where he led the development of online marketing analytics solutions for Fortune 500 clients. In 2009, he started his own independent digital analytics consulting firm, thinkDigital, before joining Covario, a fast growing search marketing agency in 2013, where he managed digital analytics, research, and market intelligence for owned, earned, and paid media clients with a global presence. In 2016, he returned to his previous role as an independent analytics consultant with thinkDigital, where he works for digital agency, as well as small to medium-sized business clients. Tony’s 20 years’ of data analytics experience spans traditional marketing, as well as many aspects of online marketing, such as web analytics, testing and optimization, customer insight development, cross-channel measurement and attribution, and multi-channel data integration and management.
He is Google Analytics certified, and Adobe Analytics officially trained. Some of the clients Tony has worked for in the U.S., include Nissan, Toyota, Mazda, KIA, Hyundai, GAP companies, Microsoft, XM/Sirius, Intuit, HP, Nike, Limited Brands, Lenovo, Intel, and United Healthcare Group.
Tony is married, plays soccer, and lives in Southern California.
VP of Omni Engagement, Mattress Firm
Bio: Time Man of the Year…2 time Olympic Ice Dancing Champion...Pulitzer Prize winning author. Bert has known none of these accolades, but what he does know are mattresses and how to market them. A 25 year industry veteran, Bert guides the digital marketing efforts of the MFRM Family of Brands, America’s largest mattress retailer with over 3500 locations. During his tenure at MFRM, Bert has overseen the move towards better aligning digital marketing efforts with the customer journey as well as spearheading the drive to tie the online consideration path to offline conversion.
Founder, Breakthrough Cocktail
Bio: Gary Ware is the founder of Breakthrough Cocktail and helps professionals find their passion and do work that they love. Gary incorporates the art of improvisation to help boost creativity, improve public speaking skills, and most importantly improve happiness. Gary can be seen doing improv regularly at Finest City Improv, located in North Park, CA. In addition to running Breakthrough Cocktail, Gary is the VP of Digital Strategy for Tower33 Digital, a digital advertising agency that focuses on helping small to mid-size brands drive results and be seen online. Gary combines industry-best practices, in-depth market research and highly detailed web analytics to optimize user engagement and increase online conversions. A graduate of the Art Institute of Los Angeles, Gary received a Bachelor of Science in Interactive Media Design.
VP Strategy and Insights, Local Search Association
Bio: About Greg Sterling
Greg Sterling is the VP of Strategy & Insights for the Local Search Association. He is also a Contributing Editor at Search Engine Land and writes a personal blog, Screenwerk, about connecting digital media and real-world consumer behavior. Previously Sterling worked as a senior analyst for Opus Research and as SVP for The Kelsey Group (now BIA/Kelsey). He was also a founding editor of Allbusiness.com and a producer for TechTV. In a previous life Sterling practiced law in San Francisco and Los Angeles. He is frequently quoted about digital media and marketing in major online and traditional publications. Follow Greg @gsterling.
Product Marketing Manager, Bazaarvoice
Bio: About Josh Horton
Josh Horton is responsible for messaging and go-to-market strategy for ratings and reviews in his role as Product Marketing Manager, Conversations, at Bazaarvoice. Prior to his role in marketing, Josh also spent two years as a Client Success Director, providing guidance and consulting for marketing best practices and ROI analysis for clients to gain the most value from their program with Bazaarvoice. Josh holds a Bachelor of Science in Electrical Engineering from Southern Methodist University. During his spare time, he enjoys exploring Austin and running trails with his dog, Luke.
Lead Strategist, Vizion Interactive
Bio: Josh McCoy a Digital Marketing Strategist, possessing a strong dedication and passion into the understanding and execution of successful search marketing campaigns. Deeply ingraining himself into “all things search,” Josh’s years of expertise in search marketing help him to concentrate on how to effectively harness all areas of online marketing including SEO, social media and local search to create an encapsulating approach to search engine marketing ideation as the online landscape continues to evolve.
Aside from his duties at Vizion Interactive, Josh manages the Kansas City Search Engine Marketing Association, has a monthly SEO column on Search Engine Watch and is a contributor to ClickZ Live, Digital Summit, SEMPO Cities and Integrated Marketing Summit events.
VP, Digital Strategy, Wheelhouse Search
Bio: Kevin is the VP of Digital Strategy at Wheelhouse DMG where he oversees SEO for enterprise level accounts as well as guiding overall Digital Strategy. In his fifteen years of digital experience Kevin has developed specialties in automotive, healthcare, B2B, and ecommerce fields with a specific focus on inbound marketing and SEO. With a philosophy firmly rooted in “going where the visitors are and giving them what they need” local and mobile search have emerged as primary tools in Kevin's SEO arsenal as he manages accounts representing 16k physical locations and dozens of regional strategies.
Bio: As a founding partner for Gigasavvy, Kyle Johnston combines his extensive expertise, strategic methodologies, and personable communicative style to not only deliver successful results, but also form intimate and productive relationships with clients built on trust. His advantageous balance between utilizing proven strategies and innovative technologies has helped numerous brands and clients surpass preconceived goals and capture a stronghold in the digital space.
Most notably, Johnston helped take a small three-person consumer packaged goods brand and spearheaded the digital strategy to grow the business into a 350+ person, $180 million house of brands. As Gigasavvy’s first employee in 2009, Johnston has been instrumental in the success and growth of Gigasavvy into the company it is today—a full service creative marketing agency with a 35+ strong team and large suite of clients and partners. Together with the team he has built, Johnston consistently delivers ingenious results-driven campaigns that solidify Gigasavvy’s place as one of the leading marketing agencies in Orange County.
President and Sr. Search Guru, Wiideman Consulting Group
Bio: Specializing in strategic planning for multi-location and franchise brands, Steve Wiideman, of Wiideman Consulting Group, considers himself a scientist and practitioner of local and ecommerce search engine optimization and paid search advertising. Wiideman has a played a role in the inbound successes of brands that have included Disney Parks and Resorts, Linksys, Public Storage, Meineke Car Care Centers, SKECHERS, and others, with emphasis on strategy, planning and campaign oversight.
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