Sports Analytics Conference 2016

Docklands VIC

Jul 22, 2016

The Asia-Pacific Sports Analytics Conference (SAC) is the premier forum for industry professionals and executives interested in the role of data and analytics in the Australian and global sports industry. Join over 550 attendees from across fields of sports, analytics, marketing and more.

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Adam Karg

Course Director - Sports Management, Deakin University

Bio: Dr Adam Karg is a Senior Lecturer and Course Director in the Sport Management Program at Deakin University. He is engaged with a wide range of consulting and research activities with national and state sporting organisations, governing bodies, leisure organisations, charities, sport technology start-ups and more than 45 professional sport clubs including AFL, NRL, Big Bash League, A-League, ANZ Championship and Super 15 teams. The majority of this work focuses on aspects of fan equity and consumer behaviour, relationship marketing and fan engagement. Within this work he undertakes large scale survey work with season ticket holders and fan bases, using analytical methods around customer equity and experience modelling, segmentation and open text analytics. Adam is the current Secretary of the Sport Management Association of Australia and New Zealand (SMAANZ) and the co-author of two leading text books: Strategic Sport Marketing and Sport Management in Australia: An Organisational Overview.

Alastair Sim

Vice-President Asia Pacific, SAS

Bio: Al Sim worked with West Ham United English Premier League team management, coaching staff and Head of Sports Medicine/Science with the objective of improving the physical status and performance of the 1st team. Putting in place a strategy for collection, aggregation and analysis of training & game-day data to examine instances of injury/fatigue. Deploying predictive analytics, hypotheses and models to investigate the potential causes of injury with a view to prevention. He also co-authored the research paper Analytics in Sports – the New Science in Winning which provides thought leadership advice to sports organisations about the value of data and analytics.

Alex Kountouris

Sports Science & Sports Medicine Manager, Cricket Australia

Bio: Alex is currently the Sports Science and Sports Medicine Manager at Cricket Australia, as well as the Lead Physiotherapist for the Australian Men’s Cricket Team. Prior to the appointment with Cricket Australia, Alex was the Lead Physiotherapist for the Sri Lankan Men’s Cricket team.

Andrew Weaver

Digital Manager - Fox Footy & Fantasy, Fox Sports

Bio: Andrew is the Product Manager – Fox Footy and Fantasy at Fox Sports Australia, managing their suite of fantasy products and the crossover and extension into broadcast and editorial integration. He has worked in several roles within the digital sporting landscape, previously at Telstra as the AFL Network Manager and the Port Adelaide Football Club as their Digital Manager. Prior to that he spent a number of years in digital music and entertainment media, including roles at Austereo, Yahoo! and Destra.

Asim Khan

Enterprise Architect, Oracle

Bio: Asim Khan is currently an Enterprise Architect with Oracle Corporation. Prior to this he was IT Manager with joined ORACLE TEAM USA; beginning that journey in 2004. His first Americas Cup experience came during the 31st Cup in New Zealand when he was a member of the OneWorld Challenge. With a degree in computer science from the University of Auckland, Asim spent most of his time managing the bespoke software and hardware of the “challenge”. “The team uses Oracle database technology to store and analyse performance data coming in live off the boats,” says Asim. “I was responsible for the development and maintenance of these hardware and software systems. I also wrote the software related to performance analysis”. Asim’s career highlight was an amazing come-from-behind victory to claim the 34th America’s Cup with ORACLE Team USA in 2013.

Cam Vale

CEO, Hockey Australia

Bio: Chief Executive at Hockey Australia since August 2013, having worked in sports administration previously as COO/Interim CEO at North Melbourne Football Club (AFL) from 2008 until starting with Hockey Australia. Vale has been in sports administration since 2001 having previously also worked at AFL clubs Carlton and St Kilda, and National Rugby League Club (NRL) Melbourne Storm. At Hockey Australia, Vale has lead the focus on the organisation’s key strategic shifts in events, international strategy and commercial focus, whilst maintaining a strong focus on the sport’s continued high performance sustained success with the Hockeyroos and Kookaburras.

Cameron Roan

Partner, KPMG

Bio: Cameron Roan is the KPMG NSW Sports Advisory Leader and works closely with a range of sporting clubs, which gives him an in-depth knowledge of the strategic, operational and financial challenges faced in the sports marketplace.

Chris Barnes

Data Scientist, University of Canberra

Bio: Chris led the establishment of the Analytics team within the Australian Institute of Sport (AIS) from 2006-2014, driving a nationwide approach to the storage and retrieval of high quality data and meta-data for use in sports science. Senior data scientist with extensive national and international experience in the areas of business, sport, environment, maths and engineering in the public and private sector • Broad general knowledge of analytical and scientific methods and hypothesis testing procedures • Specialist knowledge in the areas of mathematical modelling and analysis, parameter estimation and statistical inference, complex system analysis, hydrology and the physical sciences.

Clint Cooper

CEO, Melbourne Stars

Bio: An experienced leader within the Australian sporting industry with an extensive experience in establishing new organisations and growing commercial returns. Has had proven success in generating sustainable revenue streams and enhancing overall profitability. Also has enhanced management skills developed both in large corporate and entrepreneurial settings and a strong ability to build effective teams and supporting operational processes.

Craig Hill

Executive Director, Australian Sports Technologies Network

Bio: Craig is founding Executive Director of the ASTN, having co-led the development of the business case to establish a national sports technologies network aimed at providing leaderships in the commercialisation, development and promotion of the industry. He has developed and implemented ASTN’s industry development and engagement plans since the organisation’s formal establishment in April 2012. This has included national conferences, innovation masterclasses, industry studies, investment pitching competitions, the HeadStart Accelerator program, Sports Product Export Program and key strategic partnerships.

Daniel James

Director, SABEL Labs

Bio: Associate Prof. Daniel James is the director of SABEL Labs, an intraprenurial enterprise of Griffith University. A career researcher he has developed wearable and small technologies for over a decade. He has consulted widely with elite sports, health, research and consumer electronics organisations along the way. Initialled trained as an experimental physicist his technical skills have been complimented by industry courses, graduate business school and an entrepreneurship and innovation certificate through Stanford.

Darren Burgess

Head of High Performance, Port Adelaide FC

Bio: Darren is currently High Performance Manager at Port Adelaide Football (AFL) Club having returned to Australia in November 2012 to take on this role. Prior to this appointment Darren was Head of Fitness and Conditioning at Liverpool Football Club, having started with the club immediately after the 2010 Football World Cup. From 2008 till 2010 Darren was employed as Head of Sports Science for Football Federation Australia as well as the Australian Soccer Team’s Fitness Coach. This included the 2010 World Cup in South Africa. Darren has previously worked as Head of High Performance at Port Adelaide Football Club (2004-2007) and Assistant Fitness Coach with Sydney Swans in the AFL (1997-2000), as well as Head Fitness Coach with the Parramatta Power in the Australian National Soccer League (2002-2004). Darren worked as a lecturer in Exercise Science at Australian Catholic University in Sydney between 1997 and 2005 and completed his PhD in movement analysis of AFL and Soccer in 2012. Darren has had multiple papers published in peer review journals and has spoken at many international conferences. Darren is also a Nike Trainer.

Darryl Woodford

Co-Founder, Fantasy Insider

Bio: Darryl Woodford is the co-founder and director of Fantasy Insider, the first platform in Australia regularly offering mathematically derived projections for Fantasy Sports and Daily Fantasy Sports. Darryl has a background in Engineering and Data Science, having previously developed predictive models for sporting events as well as tools to collect and analyse large volumes of social data in his roles in academia and with Hypometer Technologies. He has a particular interest in US Sports and the ability of open data to inform and grow fanbases.

David Cross

Health Analytics Manager, Bupa

Bio: David is the Health Analytics Manager for Bupa Australia and has significant experience in developing and implementing analytic systems which deliver insight and enable operational decision making. With a strong background in data analysis and statistics, David has more than 10 year experience with large data warehouses using tools such as SAS, Oracle and SQL to deliver analytics and performance reporting. Within his current role David is responsible for the development and implementation of predictive models which use health data to assess the likelihood of future hospital admissions. David has developed similar models for occupational injury in his previous role as Manager of Statistical Analysis at WorkSafe Victoria. When it comes to data and analytics David’s driving interest is to extract value from the significant volumes of data that are created and collected in the course of normal business activity.

Sam Robertson

Senior Sport Scientist, Western Bulldogs

Bio: Dr Sam Robertson is the Senior Sport Scientist at the AFL club, the Western Bulldogs. He also holds a Senior Research Fellowship with the Institute of Sport, Exercise and Active Living at Victoria University. Sam is an applied multidisciplinary sport scientist with a background in sports analytics, biomechanics and skill acquisition. He also currently oversees the High Performance Research & Innovation program for Golf Australia and was previously a Lecturer in Biomechanics at Deakin University.

Duccio Ferrari Bravo

Sport Scientist, Juventus FC

Bio: Duccio Ferrari Bravo was born In Milan in 1973. After a Bachelor Degree, obtained in 2001 at Milan’ Motor Science Institute (ISEF) and a Master Degree obtained in 2003 at the Faculty of Motor Science at the University of Studies in Milan with a thesis about “Training and Assessment in Soccer”. In 2007, at the same University, Duccio Ferrari Bravo obtains a PhD title in Exercise’s Physiology with a thesis about “Repeated Sprint Ability in Soccer”. In 2002 he attains the Professional Fitness Coach license at the Technical Center of Italian Football Federation (FIGC) in Coverciano. During his studies Duccio also starts his experience as a fitness coach in semi-professional and professional clubs; he is also involved in research activities at the Mapei Sport Service, specializing in assessment and training methodology collaborating with various Clubs. He also publishes some papers in international scientific journals. In 2007 Duccio Ferrari Bravo joins Juventus Football Club, were he works with the Youth Division as a Fitness Coach, becoming, eventually, Responsible for the Fitness Area. Between 2011 and 2014 Duccio has been working as Assistant Fitness Coach with the First Team, as well as Training Check Coordinator and Chief of Fitness Coaches in the Youth Division. The last two years and currently holds the positions of: Head of Strength for the Club and the First Team, Chief of youth division fitness coaches and Training Check Coordinator. During his activity of Fitness Coach he also collaborates as a lecturer of methodology at a number of Universities and master courses, as well as seminars organized by the Italian Sports Federations and Scientific Committees.

Finn Bradshaw

Head of Digital, Cricket Australia

Bio: Finn has been helping organisations with their digital strategy since the days of dial up. He currently leads Cricket Australia’s digital division, which includes an independent newsroom that covers cricket across the globe. Prior to CA, Finn headed News Corp’s national AFL (SuperFooty) and racing (SuperRacing) networks, before becoming its first National Digital Sports Editor. While there, he was a two-time Quill winner for best use of the online medium. In a varied career, Finn has been founding editor of Triple J’s magazine JMag, a sports reporter and the author of a pretty unsuccessful bar guide. He still pinches himself that he gets paid to watch, talk and argue about sport for a living.

Isaac Husain

Product Manager - Sports, News Corp Australia

Bio: Isaac is the Product Manager – Sports at News Corp Australia managing their suite of fantasy products which include SuperCoach AFL and NRL. He has worked in various roles within the sporting landscape for the last 10 years, more recently at Melbourne Storm and Cricket Australia. Prior to that he spent a number of years in sports media research and analysis at Repucom. Along with fantasy sports, he has developed and managed numerous digital products across media and content, match scoring and statistics, competition management, analytics and customer loyalty.

John Eren

Minister for Sport, Victorian Government

Bio: The Hon. John Eren MP has been a member of the Victorian Parliament since 2002, representing the Electorate of Lara. In addition to Minister for Sport, he was also appointed the Minister for Tourism and Major Events and Minister for Veterans in 2014. A supporter of the Geelong Cats, Mr Eren now lives in Geelong with his wife and five children.

John Lee

CEO, Sydney Roosters

Bio: A successful career working in both the private and public sectors, John is the CEO of the Sydney Roosters, a foundation NRL club. He has lead a number of organisations and made contributions on a number of boards and committees. These include: the the Australian Sports Commission, Advertising Standards Boards, Events NSW and the Mary MacKillop Foundation.

John Stensholt

Rich Editor, Financial Review

Bio: John Stensholt writes on business, news, personal finance and lifestyle. Based in our Melbourne newsroom, John is the editor of the BRW Rich 200 and Young Rich Lists and writes about the business of sport.

John Young

Chief Analyst & Data Scientist, Central Coast Mariners Football Club

Bio: John Young is currently the Chief Technical Scout for the Central Coast Mariners FC and an academic researcher at the University of Canberra. Through the use of analytical formulas, the club provides an objective value to each player in the league for recruitment purposes. At an elite sports coaching level, for the past 16 years John has been successful in both swimming and triathlon. He was a coaching staff member of the 2000 Australian Swimming Open Water World Championships team and has qualified athletes for the prestigious Ironman World Championships. John has also presented Coach License Courses on behalf of the ASCTA. Demonstrating his all-round coaching ability he has been able to transfer this knowledge to other sports, achieving 3 National School Basketball Titles and a NSW Schools (Non-Elite) Rugby League Title.

Jonno Simpson

Head of Sport, Twitter

Bio: Jonno Simpson was Twitter’s first hire in Australia, when he was appointed Sport Partnership Manager in March 2013. He comes from a digital sport background, having worked at Essendon Football Club for five years as Digital Marketing Manager, and as Social Media Strategist at the AFL in 2012 during the formation of AFL Media. In 2016 Jonno was appointed Twitter’s Head of Sport where he works alongside Australia’s major sporting codes, clubs, broadcasters and athletes to ensure they get the most out of Twitter through content distribution, fan engagement and revenue generation.

Josh Sprague

Innovation Manager, Sportsbet

Bio: Josh has deep expertise in eSports, wagering and Fantasy. He has started and invested in multiple startups and is an expert in corporate innovation.

Kate Trainor

Sport Partnerships, Champion Data

Bio: Kate Trainor is an experienced strategist and marketing professional in the business of sport, having worked across sporting codes and key sporting organisations. Partnership strategy and evaluation, contract negotiation and licensing deals are all part of Kate’s professional fortitude. At Champion Data Kate heads up Tracking an exciting and hugely dynamic space that is driving real change in not just how sport is coached and played, but also how it is viewed.

Leslie Barry

Head of Innovation, Sportsbet

Bio: Experienced IT Services executive with a strong commercial focus that has successfully grown and scaled complex business. Successful execution in Digital Transformation, Enterprise IT Professional Services, Outsourced Managed Application Services and Technology Innovation for Australian, UK, South African and Indian markets. Over the last 5 years has immersed myself in the world of technology startups which resulted in the fully outsourced building of an online platform to guide entrepreneurs from idea concept to product launch based on leading thinkers. Has much experience from concept to launch, running online business, working with hundreds of entrepreneurs, mentoring early stage startups and working closely with VC’s. Methodologies such as the Lean Startup, Lean Canvas, Business Model Canvas, and Stanford’s Design Thinking process have become second nature. Has 16 years experience which includes delivering results for Enterprise IT Professional Services and Outsourced Managed Application Services clients. This included managing high-performing teams across multiple geographies with full P & L responsibility of $100 M and 500+ FTE’s.

Mac Bryla

Senior Sales Consultant, Tableau

Bio: Mac Bryla is a business technologist with passion for innovation, creativity and critical thinking. As a consultant at Tableau he helps customers unleash their human potential through the use of data and innovative visual analytics tools.

Manny Spanoudakis

Regional General Manager - Sports and Entertainment Solutions Group, Cisco

Bio: Manny is the Regional General Manager of Cisco’s Sports and Entertainment Solutions Group (SESG) across Asia Pacific, Japan & China (APJC). He is responsible for the SESG across APJC including the development and management of the overall business strategy and execution plan. Manny is engaged on a daily basis with the senior executives, board members and key stakeholders of the various stadiums, Leagues, management companies and Trusts across the region. Since assuming the role in early 2011, Manny has engaged at a strategic business level with numerous sporting including the (FFA, AFL, NRL, J League and JFA) professional sporting franchises, stadiums/arenas and industry stakeholders across the region. Manny continues to work closely with senior management at some of the most iconic stadiums and venues within the APJC region including, new Perth Stadium, Melbourne Cricket Ground, Melbourne Olympic & Parks Trust, Sydney Cricket Ground, Allianz Stadium (Sydney), ANZ Stadium, Metricon Stadium, Suncorp Stadium, Adelaide Oval, Victorian Racing Club, Eden Park, Etihad Stadium (Melbourne), Forsyth Barr Stadium (NZ), Seibu- Dome (Tokyo), Rakuten Kobo Stadium (Sendei, Japan) Philippines Arena, Singapore Sports Hub, Singapore Turf Club, Dalian Arena (China) and Hong Kong Jockey Club to name a few. Manny brings over 24 years of ICT experience to Cisco and our clients. He joined Cisco as an Account Director in 2007, working in the Enterprise Go-To-Market’s (GTM) with particular focus on the Professional Services Industry. He was responsible for numerous major successes in accounts including PwC, Mallesons, Minter Ellison, Blake Dawson, BlueScope Steel and CSR. Prior to Cisco, Manny worked for over 18 years as a Senior Executive at Unisys Australia and at Telstra/KAZ with particular focus on the Sports Industry. Since assuming the General Managers role for SESG, Manny has actively engaged in Sports Industry events and forums. Manny graduated with qualifications in Electronics Engineering in 1988. More recently, Manny completed Post Graduate Degree in Sports Management at the University of Technology, Sydney.

Marne Fechner

Deputy CEO, Netball Australia

Bio: Currently Deputy Chief Executive Officer at Netball Australia, Marne was appointed CEO of Netball World Cup and delivered the ‘best ever’ Netball World Cup in Sydney in August 2015. Formerly Head of Netball Australia’s Commercial team, Marne has doubled Netball Australia’s commercial turnover since 2007. She has implemented and led the national and commercial framework which has seen the national body and eight member organisations work collectively on sponsorship and commercial opportunities for the first time in the sport’s history. Marne has played a pivotal role in securing a landmark 5 year broadcast deal for the New Netball League.

Michael Seder

CEO, Piptook

Bio: Michael established one of the first online liquor retail operations in Australia in 1999. The business consisted of a small chain of stores with an integrated online store. This business was successfully exited to Woolworth’s Ltd. In 2002, founded a online/offline homeware and bridal registry retail business. This business was also successfully exited in 2010, acquired by a larger competitor. Michael is currently a Director of Squareknot, an ecosystem bringing compelling, disruptive companies together with investors. He is also a Director of Amplifier Corporation, creator of the ShareableApp. Michael is passionate about disruptive technologies and an active investor supporting numerous disruptive businesses across Australia, UK, US and NZ.

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