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ThinkChicago: Lollapalooza

Success story with Whova

ThinkChicago: Lollapalooza with Whova

About ThinkChicago

ThinkChicago is an event that invites college students to a VIP tour of chicago’s technological industry and an opportunity to connect with industry peers, fellow students, and various leaders of innovative companies.

The 2014 ThinkChicago first discovered Whova through a recommendation from an event organizer who had experienced Whova for a past event. The goal for the ThinkChicago: Lollapalooza was to not only keep the representatives from all 125 universities —including Columbia, Duke, Princeton, MIT, etc — informed, but also to enhance their networking capabilities.

Setting Up for a Networking Event

For this event, 143 professional profiles were generated for each of the attendees, as well as a three day agenda, attendee list, maps, event overview, and a self guided tour.


Achievement

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Attendee Download Rate

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Active Users

At ThinkChicago, Whova produced more than 78% in attendee download rate. Besides the views and usage of the mobile brochures, around 60 percent of all users actively utilized the networking tools the app provided throughout the event.

In addition, those who were able to thoroughly explore Whova’s networking system quickly discovered extra tools to simplify the networking process: Discover, Exchange, and Bookmark. Together with the professional profiling function, these three tools make a powerful combination when attendees want to find others to form connections with.

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