Master Class: Donor-Centered Leadership - Penelope Burk
8:30 AM - 11:30 AM
Tue Feb 4, 2020
Bronze 3 and 4


… what it takes to build a high performance fundraising team

In this highly acclaimed address, Penelope tackles one of our most frustrating and costly problems – the high turnover rate of staff and the financial toll it takes on not-for-profits. Backed by compelling research with over 12,000 fundraisers, Board members, CEOs, and donors, Penelope reveals how not-for-profits can raise much more money by bringing staff attrition under control.

Penelope’s presentation exposes mistaken beliefs and out-of-date practices that make it harder for fundraisers to raise money and much easier for them to move on. She offers a practical strategy for hiring, orienting, and supporting staff in ways that help Fundraising Managers and Directors get the best possible performance from their team while controlling overtime and activities that exhaust staff and limit their creativity. Penelope also addresses how Board members and CEOs can focus on the things they do best and, in so doing, unleash donors’ philanthropy at a whole new level.

Penelope Burk President, Cygnus Applied Research, Inc.

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