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Multichannel Marketing can IGNITE Your Fundraising
9:30 AM - 10:30 AM
Wed Feb 5, 2020
Silver Ballroom

Description

Every day, we are exposed to marketing messages through the mail, email, social media, text, television, etc. But how does your organization break through the noise? 

To ensure you are communicating with all your donors and prospects (of any generation), the best communication approach is to use a truly integrated, multichannel communications approach. Digital communications are essential for real-time updates and dialog with your donors. Almost everyone relies on their smartphone to stay in touch, but postal mail is also important.

In this session, we’ll cover the various channels you can use to promote your fundraising campaigns and how to best weave the channels together for an integrated fundraising approach.



Speaker
Alyssa Jefferies Meyer Partners

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