Dispelling Myths About Millennial Charitable Giving: How to Acquire and Retain Gen Y Donors
9:30 AM - 10:30 AM
Wed Feb 5, 2020
Bronze 1


Despite the plethora of negative myths and stigmas surrounding the millennial generation, they are a group of consumers set on making a difference in the world around them.  “Add good” has been their mantra as they utilize newfound ways to give back.  Rather than making random or one-off donations, they are a generation characterized by integrating the causes they care about into their daily routines and purchase behaviors.  So how do faith-based nonprofits engage a generation that is hyper-connected, socially conscious, and often skeptical of traditional giving models?

In this workshop, you will learn: 

  1. Why millennials aren’t interested in just charity (and what you can do about it!)
  2. How millennials have changed the donating and fundraising experience
  3. How Christian organizations of all shapes and sizes can reposition themselves to attract and retain the next generation of supporters

Zach Busekrus Co-Founder & Chief Brand Strategist, Novus
Tony Fraga Co-founder & Chief Fundraising Strategist, Novus

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