Lighting a Fire That Needs to Be Lit: Increase Legacy Giving Through a Focus on Women’s Philanthropy
9:30 AM - 10:30 AM
Wed Feb 5, 2020
Bronze 4


Women have tremendous financial power in the United States as wealth holders, business owners, and consumer goods purchasers.  Often, they are overlooked as legacy gift prospects because their current gifts may be modest.  In this workshop, you will learn about the astonishing wealth women hold, why women don't always recognize their financial capability, and how to inspire women to become philanthropists, including creating generous estate plan gifts.  Jenny Norris Peterson, a women's philanthropy consultant and speaker, will share research on how women's and men's giving styles differ and how your charitable organization can succeed in cultivating larger gifts from women.

Jenny Norris Peterson Philanthropy Consultant, Norris Peterson Consulting

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