Debunking Telefundraising Myths and How to Effectively Use Phoning Today!
3:15 PM - 4:15 PM
Thu Feb 6, 2020
Bronze 1


This session will debunk today’s telefundraising myths and discuss how telephone outreach is still the most effective form of fundraising, after face-to-face visits.  Combination mail/phone programs, if done correctly, will upgrade donors, bring lapsed donors back on board, and acquire non-donors at a low cost per dollar.

This session will look at current statistics and trends in fundraising and how telefundraising can be incorporated to enhance your institution’s current efforts.

Anthony Alonso President, Catapult Fundraising, Inc.

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