Your website is your #1 salesperson. So why would you not provide it with all the tools for success? We’ll look and consumers expectations and the type of must-have content/functionality to secure that customer. We’ll also take a look at the reality of e-commerce. It’s not just about online transactions. It’s about how consumers shop today, make decisions and purchase. We’ll look at realistic expectations and the realities of how consumers are shopping and buying online and how you can steer your online presence so that it generates sales.