Tuesday, June 18
Leading through Change and Racing to Relevance
Educational Session
Tuesday, June 18
9:30 am - 10:30 am
Legends Ballroom A-D (Level 2)


  • Barb Baumann (Speaker) Vice President, Securian Financial Group


Securian Financial, which offers insurance, investment and retirement solutions to over 19 million individual and business customers in the United States and Canada, shares their journey of transformation. A mutual company, owned by its policyholders for nearly 140 years, was compelled to question the fundamental strategies, cultural norms, and operating model credited for its success in order to identify changes needed to remain relevant to consumers. Operating from a position of strength, Securian Financial took steps to ensure a deliberate path to change. Securian Financial Vice President and PIMA board member Barb Baumann will share how the company is leading changes in strategy, culture and innovation in the race to maintain relevance in our fast-paced world.

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