People in the news business are abuzz about membership. Should your organization create a membership program? Will it really help you fund your journalism? Like the rest of the news industry, non-profit investigative journalism faces the twin challenge of connecting with audiences and coping with uncertain revenue streams. Some groups have introduced membership programs to engage audiences and diversify revenue. What factors should be considered? Is a membership model safe if you operate in a hostile environment? Four experts and practitioners from Malaysia, Peru, the UK, and the US share their tips.
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