Friday, October 18
The Battle Between Technology and Creativity: How Brands Can Connect on a Human Level
Branding Advertising/Marketing Design
Friday, October 18
10:25 am - 11:05 am

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  • Jay Picard (Moderator) Senior Vice President, Account Planning, North America, WE Communications
  • Geoffrey Colon (Speaker) Head of Brand Studio, Microsoft Advertising, Microsoft
  • Kate Jaffe (Speaker) Director of Publishing,
  • Chandreyi Saha Davis (Speaker) Head of Brand and Mass Advertising - Amazon Retail & Brand Purpose, Amazon


Thanks to digital technology, marketers and communicators are now better able to use data to inform strategy and measure results than before. But in a world driven by ones and zeroes, WE Communications believes brands risk losing sight of creativity and the need to connect with audiences on a human level. Armed with supporting data and insights from the agency’s 2019 Brands in Motion perception study, Jay Picard, senior vice president, Strategic Planning, will facilitate a discussion with brand leaders navigating the tension between data and creativity to develop ideas that are more intentional, integrated and better reflect our world today.

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