Dr. Rivi Sela is the co-founder and CEO of BetterFly Neurofeedback, an innovative cloud-based neurofeedback technology that allows clinicians to treat patients both in the clinic and at the patients’ homes. Rivi pioneered the neurofeedback field in Israel and has trained many neurofeedback clinicians. She founded the BrainGames-Israel clinics ten years ago, and treated hundreds of patients suffering from ADHD, epilepsy, autism, anxiety and depression. Under her supervision, the BrainGames clinics have provided diagnostic evaluations, QEEG recordings and analyses and non-drug interventions to patients of all ages, both children and adults. Prior to embarking on her neurofeedback career, Rivi served for many years as the Chief Technology Director of the Sheba Hospital, the largest medical centre in Israel, and specialized in developing and implementing clinical technologies, including both hardware and software components. In that framework, she collaborated with leading companies from around the world.
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