Giorgio Micheletti

Consulting Director, IDC

Giorgio Micheletti has been a consulting director in the IDC4EU European Government Consulting unit since October 2013. He joined IDC in March 2005 as consulting manager for the European Vertical Markets expertise centre. In February 2009, he was appointed consulting manager for IDC CEMA (Central and Eastern Europe, the Middle East and Africa). Micheletti is an experienced project manager and holds a certification from the Project Management Institute as a project management professional (PMP). He project managed the study on IoT and cloud that IDC carried out for the European Commission in 2014 and the study on the European data market (SMART 2013/0063) for the European Commission, DG Connect. He is currently managing the update of the European data market study (SMART 2016/0063), the Advanced Technologies for Industry (ATI) project on behalf of EASME and the European Commission, DG GROW and the OPEN DEI Coordination and Support Action part of the Horizon 2020 EU Research and Innovation Programme. He has a degree in political sciences with specialisation in macroeconomics from the University of Bologna in Italy and a master's degree in European studies from the Catholic University of Louvain in Belgium. He completed his MBA from the Open University Business School in the UK. In addition to his native Italian, he speaks German, French and English fluently.

Giorgio is speaking at

Application Track 3 - Data Driven AI solutions
November 5, 2020
2:00 pm - 3:30 pm


  • Nuria Lama (Parallel session chair) European Programmes Manager, Member of the Board of Directors of BDVA, Atos Research and Innovation
  • Ana Antunes (Speaker) Agronomist, SmartRural S.L
  • Giorgio Micheletti (Speaker) Consulting Director, IDC
  • Arne Berre (Speaker) SINTEF and NorwAI
  • Ioanna Roussaki (Speaker) Assistant Professor, National Technical University of Athens
  • Panos Ilias (Speaker) IT Business Analyst - DjustConnect, ILVO
  • Sander Janssen (Speaker) Wageningen University & Research (WUR), Team lead Earth Informatics
  • Luisa Volpe (Speaker) Head of Policy Development, World Farmers Organisation
  • Rita Gentili (Speaker) Coldiretti


The agrifood sector is one of the most important in Europe, not only because of its contribution to the economy, but also because of its relevance for rural areas, preservation of the environment or impact on citizens’ health. As many other industrial sectors, in the last years it has been increasingly adopting digital technologies. Many challenges still exist in its data-driven transformation, but it is very important that ongoing efforts are recognized and used as baseline for future developments. Large scale deployments of IoT devices have produced a vast amount of data; data models of the domain have been extended, and progress has been made in terms of data sharing and digital platforms for data integration and analytics. In addition, advances in robotics, image recognition and other disciplines are paving the way towards innovative AI-based applications.

This session will build on previous discussions about challenges but will focus specifically on creating awareness about the work done so far in data-related technologies for the agrifood domain. This concept gives us the opportunity to create links between different approaches, initiatives and projects working in the domains of big data, IoT and AI. Furthermore, we want to avoid a discussion focused exclusively in technology, as seen and “sold” by technologists. The session will give voice to the farmers and will drive a lively discussion that will undoubtedly inspire and help all the participants involved or interested in the agrifood sector.

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