Rita Gentili

Coldiretti

Rita Gentili is currently working at Ager Srl, the consultancy and research company of Confederazione Nazionale Coldiretti, the biggest farmer’s organization at Italian and European Level. Her main area of work is the management and implementation of research and innovation activities within Eu-funded projects, in particular dealing with the digital transformation of the agricultural sector. Ms Gentili is also experienced in communication and information activities targeted to consumers, rural operators, and public authorities, dealing with food, nutrition, agriculture, and rural sector. Journalist since 2008, she is graduated in international relation and communications at University for foreigners in Perugia (Italy) and has master degrees in project management and EU policies

Rita is speaking at

Application Track 3 - Data Driven AI solutions
November 5, 2020
2:00 pm - 3:30 pm

Speakers

  • Nuria Lama (Parallel session chair) European Programmes Manager, Member of the Board of Directors of BDVA, Atos Research and Innovation
  • Ana Antunes (Speaker) Agronomist, SmartRural S.L
  • Giorgio Micheletti (Speaker) Consulting Director, IDC
  • Arne Berre (Speaker) SINTEF and NorwAI
  • Ioanna Roussaki (Speaker) Assistant Professor, National Technical University of Athens
  • Panos Ilias (Speaker) IT Business Analyst - DjustConnect, ILVO
  • Sander Jenssen (Speaker) Team Lead, Wageningen Environmental Research, Team Earth informatics
  • Luisa Volpe (Speaker) Head of Policy Development, World Farmers Organisation
  • Rita Gentili (Speaker) Coldiretti

Description

The agrifood sector is one of the most important in Europe, not only because of its contribution to the economy, but also because of its relevance for rural areas, preservation of the environment or impact on citizens’ health. As many other industrial sectors, in the last years it has been increasingly adopting digital technologies. Many challenges still exist in its data-driven transformation, but it is very important that ongoing efforts are recognized and used as baseline for future developments. Large scale deployments of IoT devices have produced a vast amount of data; data models of the domain have been extended, and progress has been made in terms of data sharing and digital platforms for data integration and analytics. In addition, advances in robotics, image recognition and other disciplines are paving the way towards innovative AI-based applications.

This session will build on previous discussions about challenges but will focus specifically on creating awareness about the work done so far in data-related technologies for the agrifood domain. This concept gives us the opportunity to create links between different approaches, initiatives and projects working in the domains of big data, IoT and AI. Furthermore, we want to avoid a discussion focused exclusively in technology, as seen and “sold” by technologists. The session will give voice to the farmers and will drive a lively discussion that will undoubtedly inspire and help all the participants involved or interested in the agrifood sector.
 

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