Lisette Gaviña Lopez
Executive Marketing Director, Gaviña Coffee Co.
As Executive Marketing Director, Lisette oversees the company’s brands including Don Francisco’s Coffee, Café La Llave Espresso, Gaviña Gourmet Coffee and Jose’s Gourmet Coffee. Lisette comes from a long line of coffee growers and roasters. The Gaviña family has been in the coffee business for nearly 150 years starting in Cuba, and today owns F. Gaviña & Sons, Inc., the nation’s largest minority owned family coffee roaster, and a leading producer of high-quality great-tasting coffee for more than four generations. She first joined the company in 2001 as a project manager where she developed employee productivity and professional development initiatives and led the company’s organic coffee certification process. Two years later she joined the marketing team to help launch Don Francisco’s Coffee ground bags, Café La Llave instant coffee, and various Organic coffees across all house brands. In this capacity she also initiated and managed two adopt-a-school projects in the coffee growing regions of Nicaragua and Mexico. With more than 10 years of coffee industry experience, Lisette actively works to improve the quality of coffee and is a member of several organizations including the National Coffee Association, the Specialty Coffee Association of America, and the Pacific Coast Coffee Association. She currently serves on the Board of the Vernon Chamber of Commerce and as Board member of the California Restaurant Association Los Angeles chapter. She is also a Licensed Q grader, in other words, a certified coffee taster. Lisette holds a Bachelor’s and Master’s degree in Business Administration from the University of Southern California. She is also a graduate of the USC Food Industry Management Executive Program.
Lisette is speaking at
Promoting Sustainable Fashion on Campus through Experiential Learning
In order to address and combat the harsh environmental impact of consumerism that the fast fashion industry perpetrates, university campuses are developing replicable sustainable fashion programs and events. This dual case study will explain how Fix It Friday at Illinois State University promotes clothing longevity by setting up sewing machines on campus with skilled volunteers offering free clothing repairs. In addition, attendees will learn how University of Dayton’s clothing swaps reduce waste and educate the campus community on overconsumption. Both case studies will reveal strategies for coordinating and running these events from logistics to attendee recruitment and promotion.
Fair Trade Royal Quinoa Markets: A Campus-Producer Partnership
Bolivia’s Fair Trade, organic, Royal Quinoa has lifted thousands of farmers out of poverty into a dignified and sustainable livelihood. However, in 2015 when more countries started growing quinoa, modern agroindustry with mechanized farming methods threatened the livelihoods of these farmers. Since then, they have partnered with students and staff at Landmark College on a new cooperative marketing project, Perfect Seed. This case study will uncover how this project gives students and professors direct access to Fair Trade quinoa and how they are developing creative solutions to help grow markets for Fair Trade Quinoa and empower farmers.
Navigating Fair Trade Sourcing and Raising Awareness at a Large University
This dual case study will uncover how two campaigns, Michigan State University and The University of Central Florida have overcome the challenges that large universities face when promoting and raising awareness around Fair Trade and sourcing Fair Trade products. Attendees will learn how these large campuses have leveraged their size to their Fair Trade Campaign’s advantage and strategies to ensure lasting Fair Trade education and advocacy on campus.
Wear Justice: Campus Engagement in Fashion Justice
Wear Justice is a social movement that exists to rethink consumerism through community. At its beginning in 2018, Wear Justice drew over a thousand attendees at Point Loma Nazarene University and has continued growing and expanding. With education and activism at its core, Wear Justice aims to start critical conversations amongst students about solutions to inequality in the fashion industry through hands-on community-based events. This case study will look at the elements that have made Wear Justice successful, including recruitment, mobilization and campus and community engagement with an emphasis on how to make the fashion justice movement intersectional and inclusive throughout.
Expanding the Platform on Fair Trade Education
This case study will highlight the ways in which UC Irvine (UCI) Dining has continuously promoted Fair Trade since its designation as a Fair-Trade University in 2018. As a result of UCI’s Fair Trade status, specific goals have been integrated to increase education and awareness of Fair Trade practices through tabling events, specific training for campus dining and housing staff, and online materials for ‘Campus As A Living Lab’ students, dining staff, and Social Ecology students. This case study will dive into how the University is reaching its goals by implementing new Fair Trade programs while utilizing existing Fair Trade Campaign programs and resources.
Creating a Greener Coffee Footprint: La Chaparrala Wet Mill in Andes, Colombia, A Roaster and Farmer Partnership
Gaviña sponsored La Chaparrala Wet Mill in partnership with delos Andes Cooperativa, the largest cooperative coffee exporter for coffee growers in Colombia. With the joint goal of increasing cash flow and improving the quality of life for the coffee farmers while also protecting the environment, La Chaparrala Wet Mill will help over 800 coffee farms shorten their workload in processing cherries. Farmers will have more time to focus on other duties and to spend with their family.
Tech for Good: The UC Berkeley Conscious Coffee Project’s Ethical Coffee Finder App
Born out of UC Berkeley (UCB) students' desires to have a more active role in the fight against labor trafficking and exploitation of farmers and workers around the globe, the UCB Conscious Coffee Project is a Berkeley Anti-Trafficking Coalition initiative to promote ethical sourcing in the coffee industry. This case study will uncover how the project combats human rights violations by leveraging technology and partnering with local businesses to promote conscious consumption. This case study will detail two specific platforms for facilitating more ethical coffee consumption among college students: the launch of an ethical coffee shop app that could be replicated by other student organizations and the Conscious Coffee Festival hosted on campus each year.
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