Jonit Bookheim

Co-Founder & Director of Sales and Outreach, Mata Traders

Jonit Bookheim is a co-founder and the Director of Global Advocacy & Community Development at Mata Traders, a pioneering fair trade fashion label born out of a love of travel. In 2003, Jonit and her partners Michelle Thomas and Maureen Dunn Fetscher embarked on a trip around the world. During their four months backpacking through India they fell in love with the colorful textiles and vibrant craft processes. They also saw the poverty and social stratification of a developing country and wanted to do something to impact change. Now as a staff of 18 here in the U.S. and thousands of artisan partners in India and Nepal, Mata Traders is proving that fair trade can be a successful model in the fashion industry. Mata Traders works closely with fair trade producer organizations who provide sustainable income and services to women in marginalized communities. Over the past decade, the brand has become well known for its bright colors, vintage-inspired styles and fits that flatter real women – expressed through centuries-old techniques like block and screen printing, hand-woven ikat and embroidery.

Jonit is speaking at

Expand & Engage: Workshop Session
March 19, 2020
4:00 pm - 5:30 pm


  • Jonit Bookheim (Speaker) Co-Founder & Director of Sales and Outreach, Mata Traders
  • Ben Conard (Speaker) Partnerships Associate, Clinton Foundation


Starting a business is a major endeavor. Creating one that operates based on values and equity is an imperative. Hear how two successful entrepreneurs built their businesses using Fair Trade as an operating principle, and how you can too. 

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