Adjunct Professor, Journalism and Media Studies Centre at the University of Hong Kong
Ross Settles is Adjunct Professor focused on digital media and entrepreneurship at the Journalism and Media Studies Centre, University of Hong Kong (JMSC). He began his career in the 1990s as a consultant working with Meredith Magazines on new business models and organization. During the years since, he has worked with media companies, large and small, to innovate in today’s rapidly evolving media environment. As both a consultant and media executive, he has worked with newsrooms, revenue and product development teams to create the best mix of revenue sources and content needed to reach and satisfy audiences and advertisers. Most recently, Settles has focused on the challenges and opportunities presented by the unique Asian media environment. He has worked with media to develop sustainable media business models in Indonesia, Malaysia, Hong Kong and Myanmar, as well as in Europe and North America. He was an honorary lecturer for three years at the JMSC before joining the faculty as adjunct professor.
Ross is speaking at
What are the key strategies to help sustain investigative news outlets? Is it commercial income? Big donors? Small ones? Audience development? DW Akademie is releasing two reports at GIJC19: How to Fund Investigative Journalism, aimed at best practices for donors, and
After the Scoop: How Investigative Journalism Affects Media. The panel includes groups profiled in the report, who will explain how they build and diversify revenue.
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