Rick Heffernan

business development and artist/label relations, Utopia Genesis Foundation

Rick Heffernan is heading up business development and artist/label relations at Swiss-based start-up Utopia Genesis Foundation, which is utilizing blockchain technology to deliver tokenisation platforms/products to revolutionize the wider music industry. Prior to joining Utopia Genesis, he co-founded Light On, a music-to-brand consultancy with a focus on emerging territories, which for the last decade he’s worked with artists including Grimes, Nile Rodgers, Justice, Chromeo, and recognizable brands Red Bull, Miller Beer, Alfa-Bank and Yandex, where he worked closely with Apple co-founder, Steve Wozniak. He also manages boutique underground Venetian record label, Degustibus Music. Working on various lead roles in the music industry from the ground up, Rick has a very keen interest in how blockchain technology can start solving some of the industries older business models to create more transparency and fairness going forward.

Rick is speaking at

April 21, 2021
2:00 pm - 3:00 pm

Speakers

  • Taynaah Reis (Speaker) CEO, All Be Tuned
  • Darryl Hurs (Speaker) Owner / Partnerships / Programmer, Indie Week Canada
  • Charlie Wall-Andrews (Speaker) Executive Director, and Trudeau Scholar, SOCAN Foundation
  • David Hazan (Speaker)
  • Rick Heffernan (Speaker) business development and artist/label relations, Utopia Genesis Foundation
  • Mike Renaud (Speaker) Executive Creative Director, Hidden Pony Records and Management

Description

NFT'S! 2021's hot buzz word and online activity as millions are being made, yet to many, NFT's are still a mystery. What are they? How can you get involved? Are they here to stay? 
Will they become a regular part of the online music ecosystem, therefore making them a key component to every artists career. Tune in to learn more. 

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