John Petrocelli

CEO and Founder, Bulldog DM

John Petrocelli is CEO and founder of Bulldog DM the world’s most experienced livestream studio. Bulldog DM captivates and connects audiences with compelling interactive livestream video that transforms viewers into participants. Bulldog DM produces and distributes livestreams across all devices and platforms, as well as bespoke white-label content destinations. Our programming has earned over one billion audience engagements for Fortune 500 and independent clients across music, sports, entertainment and more. John has been instrumental in helping companies establish optimal strategies to distribute and monetize their video content for over 20+ years including Spotify, Procter & Gamble, Netflix, Apple, AT&T, Samsung, American Express, the NFL, Coca-Cola, Sony, Nestle, Snickers, Hyundai, Nissan, Jeep, Facebook and music icon Prince – helping Prince develop the first major artist direct to consumer digital music store that garnered Prince a Billboard Award for Best Use of Technology by an Artist and a Webby Award. Previously John was VP, Sales and Bus Dev at AEG after selling his company to AEG where he led live streaming engagements for Coachella, Lollapalooza, Austin City Limits, Rock In Rio, TED Conference, the Grammys, the Oscars, and the Masters. He has been a sought after speaker for his expertise at CES, NAB, SXSW, and Harvard Business School. His previous companies where he led sales and business development were acquired by Google and Akamai.

John is speaking at

February 18, 2021
1:00 pm - 2:00 pm



As we approach Year 2 of shelter-in-place for the U.S. and Canada, live-stream concert platforms have become the go-to for live music & innovation. Four of the industry’s most influential live-stream executives share the ever-evolving tips and tricks to pulling off a successful event at scale, and the role streaming tech will continue to play even after in-person concertgoing is able to resume.

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