Peter Åstedt

Founder, Musichelp Sweden AB

Peter Åstedt has been working in the music industry for over 30 years. He started his own record label, Dead Frog Records, at the age of fifteen in 1990. Over the years he has started several companies in different fields in the music industry like PR, Publishing, Distribution, Sync placements, Management, Festivals, and Artist Development. Today he oversees several of the departments on Musichelp which is an umbrella company of different companies in the music industry. He has worked with five of the top twenty most-streamed songs in the world. He writes the popular music column blog published in Cashbox Magazine Canada and Record World USA. He is also part owner of Cashbox Radio an international online radio station. He is now booker and curator on Sweden’s only international showcase festival Future Echoes.

Peter is speaking at

February 16, 2021
5:00 pm - 6:00 pm



This session (NOT A TYPICAL PANEL!), will focus on international collaboration of the music community, exemplified by the co-sponsors, speakers and Screen X Screen, who together work for all; across country and language differences, for creators, fans and committed music executives in all areas to facilitate international trade and development. It will offer introductions and connections for all participants in a fast paced, informative, networking bonanza. It's a result of 5 years of CAB and Mondo, all with LyricFind support, and 4 years of all of us, including many of the speakers, working closely with Indie Week and with CIMA and many others. In a tragic time for too many, we come together to celebrate the individuals and organizations, including all Indie Week delegates, who continue to network, learn, move forward, solve problems, work together, beyond any perceived differences, always for mutual benefit. It will be fun! Chats and direct messages will be flowing. Just afterwards, there will be a networking afterparty of breakout rooms, as I'm sure you've all experienced on Zoom over the past months.

February 20, 2021
1:00 pm - 2:00 pm



Come meet a seasoned group of host DJ's from Cashbox Radio who have had decades of experience in radio, live shows, performing and songwriting. Covering all genres from new Indie, Soul, Country, Retro and Rock, the discussion will be about the best way to present yourself to internet radio and to be heard in a global market.

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