Head of Music Product, EXACTUALS LLC
Chris McMurtry is the Head of Music Product for Exactuals, the leading provider of innovative solutions for complex payments and metadata issues in the entertainment industry. Chris joined Exactuals as the leader of its Nashville-based music division in 2017, helping to launch RAI (royalties.ai), a software development kit and open API allowing music companies to programmatically correct and enhance song and recording metadata to meet the multiplicity of global digital distribution standards. Born and raised in Nashville, music has been a major part of Chris’ life from the very beginning. His career officially began at age 15 as a session player and he later became a touring musician. Chris’ passion for music is only equaled by the underlying technologies and data that drive its curation, discoverability, insights, and accurate payments. Prior to joining Exactuals (which was acquired by City National Bank in 2018), McMurtry served as an Information Systems & Technology mentor at Apple Inc., managed the classical music record label Refinersfire, and most recently, founded Dart Music Inc., the first automated digital distribution platform specifically designed to handle the complex metadata of genres such as classical music. Dart Music was assisted by Nashville Entrepreneur Center’s Project Music, a tech accelerator devoted to companies aiming to disrupt the music industry. Dart Music was acquired by Exactuals in 2018. He holds a degree in classical music composition from Middle Tennessee State University and remains an avid composer. He is based in Nashville.
Chris is speaking at
From immersive audio to virtual concerts, artificial intelligence is transforming how music gets made – and how artists get paid. Five leaders from across the music-tech spectrum share how A.I. has helped optimize workflow automatization to help deliver personalized music experiences to consumers at scale, and sped up the payment process to rightsholders.
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