Jon Vlassopulos

Global Head Of Music, Roblox

As Global Head of Music at Roblox, Jon Vlassopulos leads the company’s initiatives and partnerships with record labels, publishers, management companies, artists, brands, and music startups. He is focused on exciting and engaging Roblox’s community with music, allowing them to express themselves and connect with their favorite artists and friends in new and unprecedented ways. Prior to Roblox, Jon spent the last two decades working as an executive at companies like Bertelsmann, AT&T Wireless, and Endemol, founding various popular media tech startups and investing in early-stage consumer startups through his fund A-Force Ventures. Jon did his undergraduate degree at Durham University majoring in Chinese and Economics with a minor in Korean.

Jon is speaking at

February 17, 2021
5:00 pm - 6:00 pm



As Travis Scott, J Balvin, Lil Nas X and others draw tens of millions of viewers to virtual concerts, a marketplace for virtual merchandise has emerged as a viable alternative to physical goods. Fans are outfitting their avatars with digital-only apparel, accessories and other goodies with no need for an IRL counterpart. Thought-leading execs from some of the most successful platforms behind these virtual goods share exclusive glimpses into the consumer trends (and spend) behind one of the fastest-growing sectors of music merch.

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