Justin Hendrix

Associate Research Scientist, NYU

Justin Hendrix is the former Executive Director of NYC Media Lab, a public-private partnership between the City’s industry and its universities to drive emerging media and technology innovation and entrepreneurship, and the founding Executive Director of RLab, a new 16,500 square foot facility including co-working labs, classrooms, studios, and more in the Brooklyn Navy Yard that is New York’s City’s home for VR, AR and spatial computing. RLab is the nation’s first city-funded center for research, entrepreneurship and education in virtual and augmented-reality, spatial computing and other emerging media technologies. Previously he was Vice President, Business Development & Innovation for The Economist. He holds a BA from the College of William & Mary and an MSc in Technology Commercialization from the McCombs School of Business, University of Texas at Austin.

Justin is speaking at

Q&A Panel
October 8, 2020
11:00 am - 11:45 am


  • Justin Hendrix (Speaker) Associate Research Scientist, NYU
  • Steven Strauss (Speaker) John L. Weinberg/Goldman Sachs Professor, Princeton University
  • Maria Gotsch (Speaker) President & CEO, Partnership Fund for New York City
  • Steven Rosenbaum (Speaker) Managing Director, NYC Media Lab


Ten years ago, the city set out to look forward, and drafted a remarkable document: Media.NYC.2020. It posed a provocative question: New York City has more media jobs, and is home to more multibillion-dollar media companies than any other city in the world. But what will the city's media landscape look like in a decade, as new technology disrupts existing business models and emerging markets continue to experience rapid growth?

One of its lead authors was Steven Strauss, who was then at EDC, and is now at Princeton. The report looked decisively forward, and among other initiatives recommended the creation of the NYC Media Lab (yeah!). 

So we’re going to gather three extraordinary experts: Strauss, Maria Gotsch who runs the Partnership Fund for New York City, and Justin Hendrix, who just stepped down as the Executive Director of NYC Media Lab after eight extraordinary years.

Together, with Steven Rosenbaum as the moderator, we’ll look back two decades and then jump in a time machine to look 20 years forward. How will New York evolve, change, reinvent, and re-emerge as technologies, companies, and the nature of work changes? Is New York tech and media in danger? How can startups, students, media makers, and New Yorkers across the five boroughs plan for the next chapter in New York’s invention of media and tech? We won’t pull any punches. 

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