Juergen Berkessel

Founder, Polymash Podcasting

In need of reinvention after a corporate career, 10 years ago I founded Polymash, a podcasting, content marketing, SEO and design agency. Having developed iOS apps as well as podcasts, we were aware of the inherent poor discoverability on iTunes and now Apple Podcasts. So all along, our focus has been to develop marketing programs to help podcasters achieve success. We focus on visibility outside Apple Podcasts to generate website traffic for listener and lead generation. We have been fortunate to help launch and produce multiple #1 shows for entrepreneurs, authors, speakers and businesses in the technology, financial, pharmaceutical, wellness and cyber-security space. Our clients are diverse and range from the United Nations and Pfizer to individual authors, speakers and entrepreneurs. It’s been tremendous fun, most of all because we get to see our clients become tremendous podcasters. And, more importantly, achieve their business and life goals through podcasting.

Juergen is speaking at

Entrepreneur Track
March 7, 2020
1:15 pm - 2:00 pm
Grand 3

Speaker

Description

As a podcaster today, you are in the company of celebrities and marketing powerhouses with big platforms and big budgets. With a minimal or no advertising budget, how do you, as an Indie or Entrepreneur podcaster, compete or even become visible?

This session is highly practical. We share our agency's step by step techniques and tools that have worked to successfully market and grow dozens of podcasts. You will learn to "flip the script" to have people discover your podcast through your website and shift listeners from anonymous metrics into living, breathing relationships.

How do people discover podcasts?  Google search is the primary way in which people discover podcasts - according to the latest Infinite Dial study. 

  • We will show you an easy to learn method and affordable tools for maximizing SEO for your podcast.
  • We will also present case studies of how even new (one year old) podcasts can be getting $2-3K free and sustainable search traffic every month.


Paid ads to grow your subscribers is expensive and our research and metrics show it’s often not worth it. We show you that SEO based content marketing is a better way. 

Growing podcast listeners through your website and building your email list with FREE and sustainable search traffic is within reach. It is THE most sticky way to shift your listeners from anonymous statistics to living, breathing people with whom you can develop relationships through this intimate medium of podcasting.

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