Director of CSR, Orange Espagne
Rocío Fernandez Miranda de Larra, born in Madrid in 1971. She graduated in 1994 from Universidad Autónoma de Madrid Law School and has MBA by the Escuela de Organización Industrial de Madrid. She began her career in the Spanish Chamber of Commerce in Buenos Aires as member of the Foreign Trade Experts Programme, and in 1997 she joined the Spanish Ministry of Economy and Employment as an expert in international affairs. In 2000 she joined the Orange Group (former Retevisión) as manager of social projects where she coordinated several programs related to e-inclusion, digital divide, and improvement of quality of life of people with disabilities. In 2007 she was appointed Director of Internal Communication and Culture of Orange Spain in charge of the internal digital transformation and the cultural integration between Orange and Jazztel. Since 2015 she is Director of Social Responsibility and Sustainability -also in charge of the Foundation-, where she manages the social strategy of Orange Spain.
Rocio is speaking at
Coding with Scratch to support the development of "digital family skills", digital inclusion and raise awareness on environmental issues At Orange Spain we have launched the project Supercoders not only to tech boys and girls to code in scratch, but also to develop the "digital family skills". In couples, parents and kits code together to create a videogame, but we also invite them to participate in the discussion about what better Internet might be for them. We also take into account social challenges: we include in our workshops disadvantaged children or with disabilities, or environmental challenges, coding for the planet and inviting participants to bring their old mobiles to recycle. Since 2014, more than 600 families have participated in our workshops being very enthusiastic about the possibilities that technology can bring them in terms of creativity and giving them the possibility to build digital knowledge to share with their children. That is the reason why we have made a partnership with the prestigious "University of Parents" in order to develop activities (based on coding and scratch) on order to reinforce the personal development of children: decision making, communication, ‚… and to enjoy the technology in family.
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