Ray Page is the executive vice president for WE Communications’ Digital & Experience Technology team for North America, where he oversees a 70+ person team of planners, strategists, creatives, content creators, social mavens and technologists. Together, they leverage the power of data to express a brand’s story and communication in both digital and traditional public relations and marketing environments. Ray has led work for some of the most recognizable Fortune 500 brands in the world, including Coca-Cola, Samsung, Microsoft, AT&T, Adidas, Amazon and The North Face. In a communications landscape that changes by the minute, Ray’s deep background in both traditional and digital mediums empowers him to tell digital stories across multiple channels — always with an eye on how to best lead them to new thinking and inspire changes in behavior.
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Thanks to digital technology, marketers and communicators are better able to use data to inform strategy and measure results than ever before. But in a world driven by ones and zeroes, WE Communications’ Ray Page, executive vice president of Digital & Experience Technology (DXT), believes brands may be losing sight of creativity and the need to connect with audiences on a human level. Armed with supporting data and insights from WE’s 2019 Brands in Motion perception study, Ray will propose a new way forward for brands to develop creative ideas that is more intentional, integrated and better reflects the world we live in today: The Trifecta Model. He’ll explain that creative power comes from adding a third role to the mix, shifting from a binary team construct to a flexible trio of creative, technology and strategy.
Attendees will leave this session understanding how to use the trifecta model to drive differentiation for the brands they work with.
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