Geoffrey Colon

Head of Brand Studio, Microsoft Advertising, Microsoft

Geoffrey Colon is a compelling voice at the intersection of marketing, tech, media and popular culture. He is Head of Brand Studio at Microsoft Advertising, where he develops innovative concepts as a form of business development and collaboration with partners. He has written for The Futurist, Advertising Age, and Fast Company, and been quoted in Forbes, Billboard Magazine, The Huffington Post, The Guardian, and The Los Angeles Times. He has also appeared on Marketplace on NPR, NASDAQ Live, WABC-AM, and Cheddar TV. Colon is author of the 2016 book Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal (HarperCollins). Prior to joining Microsoft in 2013, Geoffrey was vice president of digital strategy at Ogilvy & Mather in New York City. Colon has done work with several influential brands including Spotify, Netflix, American Express, Coca-Cola, IBM, The Economist, USA Network, WWE, History and Red Bull. He is a graduate of Lehigh University with a Bachelor of Arts degree in Journalism and Mass Communication.

Geoffrey is speaking at

Branding Advertising/Marketing Design
October 18, 2019
10:25 am - 11:05 am
LEVEL 3, TAHOMA 2

Limited Seating

227 of 250 seats filled

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Speakers

  • Jay Picard (Moderator) Senior Vice President, Account Planning, North America, WE Communications
  • Geoffrey Colon (Speaker) Head of Brand Studio, Microsoft Advertising, Microsoft
  • Kate Jaffe (Speaker) Director of Publishing, Rover.com
  • Chandreyi Saha Davis (Speaker) Head of Brand and Mass Advertising - Amazon Retail & Brand Purpose, Amazon

Description

Thanks to digital technology, marketers and communicators are now better able to use data to inform strategy and measure results than before. But in a world driven by ones and zeroes, WE Communications believes brands risk losing sight of creativity and the need to connect with audiences on a human level. Armed with supporting data and insights from the agency’s 2019 Brands in Motion perception study, Jay Picard, senior vice president, Strategic Planning, will facilitate a discussion with brand leaders navigating the tension between data and creativity to develop ideas that are more intentional, integrated and better reflect our world today.

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