Director of Publishing, Rover.com
Kate Jaffe is the Director of Publishing at Rover.com. Over the last several years, Rover has built The Dog People, an in-house publishing platform, into a branded storytelling engine that reaches millions of dog people worldwide. From GIFs to long-form written editorial, micro-documentaries to product reviews, their in-house team publishes daily across Rover's owned media channels.
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Thanks to digital technology, marketers and communicators are now better able to use data to inform strategy and measure results than before. But in a world driven by ones and zeroes, WE Communications believes brands risk losing sight of creativity and the need to connect with audiences on a human level. Armed with supporting data and insights from the agency’s 2019 Brands in Motion perception study, Jay Picard, senior vice president, Strategic Planning, will facilitate a discussion with brand leaders navigating the tension between data and creativity to develop ideas that are more intentional, integrated and better reflect our world today.
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