Chandreyi Saha Davis
Head of Brand and Mass Advertising - Amazon Retail & Brand Purpose, Amazon
Chandreyi leads Mass and Brand Advertising for Amazon Retail & Brand Purpose on the XCM team. She joined Amazon in 2015 as the 5th marketer on the Echo team. For her first two years, Chandreyi worked to uncover insights and opportunities that helped Alexa go from hanging out with Alec Baldwin (during Echo’s Super Bowl debut) to becoming a daily member of customer’s lives through the Echo Moments campaign. Today, she leads the team that drives communication strategy for how we attract new customers to Amazon retail, drive consideration and brand love through our key shopping events, and in articulating Amazon’s Brand Purpose. Before Amazon, Chandreyi worked in various roles across Starbucks, Procter & Gamble, and Kimberly Clark ranging from Product Innovation to traditional Brand Management. She has an MBA from Booth School of Business at University of Chicago and an undergrad in Chemical Engineering from Michigan Tech.
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Thanks to digital technology, marketers and communicators are now better able to use data to inform strategy and measure results than before. But in a world driven by ones and zeroes, WE Communications believes brands risk losing sight of creativity and the need to connect with audiences on a human level. Armed with supporting data and insights from the agency’s 2019 Brands in Motion perception study, Jay Picard, senior vice president, Strategic Planning, will facilitate a discussion with brand leaders navigating the tension between data and creativity to develop ideas that are more intentional, integrated and better reflect our world today.
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