Jacob Chappell

Vice President, Sales, Meet Soci

Jacob Chappell is a modern digital marketing professional that harbors a deep understanding of Social Media and the Marketing industry on the whole. Recognized by experts and armed with acclaimed accomplishments, Jacob’s desire to strategize and attain business goals across the board is matched only by his exclusive mix of executive insights and marketing solutions with a strong focus on ROI. As Senior Vice President of Sales with 10+ years’ experience with emerging software technologies, Jacob has been on the front lines of strategies pertaining to brand management, corporate sponsorships, and business development at SOCi, Inc.

Jacob is speaking at

Breakout
3:50 pm - 4:50 pm
Creative Space 2

Speaker

Description

Social and Reviews Now Impact Every Part of Your Business Funnel

- Social is 2nd only to referrals as a customer acquisition source

- 78% of purchase decisions are influenced by social content

- 70% turn to social and reviews for customer care issues

- 60% seek an alternative if they see more than 3 negative reviews

Yet for multi-location brands and businesses, effectively managing all the likes, comments, reviews, and messages across 100s or 1000s of social profiles and review sites can be daunting.

Join SOCi's Jacob Chappell, as he dives into the 3 pillars of localized social at scale - Presence, Care, and Growth. This session will arm you with strategies and tactics you can act upon immediately to enhance your social media and reputation management strategy, at both a national and local level, to drive sales and loyalty.

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