Founder and President, Crossroads Communications, LLC
Mandy Vavrinak is a public relations and integrated marketing pro who sums up her mission for clients in just a few words: She finds and tells the stories of people, brands, businesses and places. Socially savvy, bottom-line focused and fueled by lattes and chocolate, this mom of four knows how to dig deep, connect the dots for businesses and media, and use the power of our connected world to its best effect.
Mandy is speaking at
We all know the photos and videos are attention getters on social platforms…. but how does great visual content happen? It’s not as easy as people think, and planning for it should be a foundational element of every marketing effort you undertake, including those NOT on social media. We’ll explore how to do that, why it matters, and how to direct and produce photos and videos to get what you really want.