Lyndsay Smith

Lead Paid Media Analyst, ArcBest

I'm a mom to three girls, Evie, Maddie, and Ellie. My husband, Jeremy, and I have been married for almost seven years and live in Fort Smith, Arkansas. I just started my 14th year at ArcBest - I started here when I was in college and began my career in marketing after graduating from Arkansas Tech University. I'm the Lead Paid Media Analyst at ArcBest and oversee all of our paid search efforts on Facebook, Google, and Bing.

Lyndsay is speaking at

Breakout
1:40 pm - 2:40 pm
Creative space 1

Speaker

Description

Hands-on session that walks through how to set up a business account. This involves everything needed before creating campaigns, ad sets, and ads: pixels, audiences, and account structure.

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