Dr Helen Roby is a Research Fellow within the Centre for Business in Society in the Faculty of Business and Law at Coventry University. Her interests lie in the area of consumer behaviours, particularly in relation to sustainable practices. Her research work has been in the areas of transport, particularly within businesses, and recently the changing energy sector. This is through projects such as the Low Carbon Network Funded FALCON project in partnership with Western Power Distribution, to explore alternatives to grid re-enforcement such as demand side response. Dr Roby also worked on the Innovate UK funded, Community Action Platform for Energy (CAPE) project, working closely with communities to understand how such a platform could support the development of community energy projects. She also co-supervises a PhD studentship funded by CGI that is exploring future energy scenarios in a low carbon future.