Letitia de Wet

Chief Executive Officer
Enactus South Africa NPC

With a background in strategic marketing communications, Letitia occupied various positions at one of the renowned South African Higher Education Institutions from 1989, and was promoted to Director: Public Liaison, Division: Marketing & Corporate Communication in 1995. She served the Rand Afrikaans University in this position for seven years until she was seconded to the position of Head: Strategic Communications of the then merged University of Johannesburg where she was tasked with Strategic Communications and Perception Management of its stakeholders during the Merger initiatives by the Ministry of Education in 2002. An entrepreneur by heart, she established her own Strategic Marketing Communications company in 2003, and landed her first contract with Carpe Diem Media where she launched Soul Magazine. With her passion to change the world and work with the youth, she joined Enactus (formerly known as Students in Free Enterprise – SIFE) in 2006 as Chief Executive Officer and Country Director. Enactus is an international non-profit organization that brings together student, academic and business leaders who are committed to using the power of entrepreneurial action to improve the quality of life and standard of living for people in need. Guided by academic advisors and business experts, the student leaders of Enactus create and implement social entrepreneurship enterprises and educational outreach projects around the globe. Their experience in the program not only transforms lives, but help them develop an entrepreneurial mindset and the kind of talent and perspective that are essential to business leadership in an ever-more complicated and challenging world. Under her leadership, Enactus South Africa was globally acknowledged since 2007 as global top performing country operation, and for two consecutive years (2011 and 2012) were acknowledged as the only country to achieve a full country index score. She was also the first to be recognized for exceptional leadership as inaugural recipient of the global “Jack Shewmaker Leadership Award” in 2011. Letitia’s vision contributed towards establishing Enactus as one of the best-in-class non-profit organizations globally. With Enactus’ growth and program impact that are driven by the organization’s overall strength and its national footprint, Letitia continues to lead student entrepreneurship development in higher education. The organization has great traction as a credible and sustainable non-profit. She continues to be inspired by the significant efforts of the Enactus students, faculty advisors (academics and student development practitioners) and business advisory board members who are instrumental in giving wings to its beneficiaries from marginalized communities and the unemployed with entrepreneurial potential. Since 2006 she has been an advocate for the introduction of compulsory modules to advance entrepreneurial skills development for all university students. She served as an inaugural member of the Steering Committee for Entrepreneurship Development in Higher Education which led to the EDHE Lekgotla in 2017. Letitia’s mission is to utilize her expertise in the development of entrepreneurial mindsets and scalable programs while building lasting partnerships to co-create solutions for our Country’s huge unemployment and development challenges.