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Xiomara Peña

Ca Deputy Director/National Latino Outreach Manager
Small Business Majority

Xiomara Peña works from our Los Angeles office where she focuses on strengthening relationships with small business owners and organizations across California. Her portfolio includes overseeing policy recommendations and advocacy work in California as well as managing our statewide educational initiatives around workforce, entrepreneurship, retirement, and healthcare. She also manages Small Business Majority’s national Latino small business outreach work focused on delivering quality resources for the Spanish-speaking business community. Prior to joining Small Business Majority, Xiomara piloted business retention programs for the City of Los Angeles and programs geared toward empowering at-risk youth. She also has extensive experience as a community organizer and campaign manager. Her most notable accolades include a Leading the Way award and the Champion for Families award for her leadership in the Latino community. In 2016, Xiomara was recognized by the L.A. Mayor's Office of Economic Development for her extensive work highlighting responsible lending and education on access to capital options for small businesses. She currently sits on the Advisory Board for the Women's Mentoring Collaborative Program, is a member of California Community Colleges Doing What MATTERS for Jobs and the Economy “Small Business and Ethnic Outreach" Subcommittee and is the Chair for the El Nido Family Centers Alumni Association.​