Jonathan Pena

AVP Data Science

Humana

Jonathan Peña is an innovative data science leader with over 15 years of experience driving transformation in healthcare and retail. He currently leads Humana’s Growth Strategy Analytics team, where he oversees the development of AI and data-driven products that have propelled the company to significant growth. Under his leadership, Humana’s analytics capabilities have been modernized, delivering customer-centric solutions that contribute to multimillion-dollar business outcomes. His work focuses on making data actionable, particularly through AI-driven voice-of-the-customer initiatives and predictive modeling for health plan design. Previously, Jonathan led Customer Experience research for Amazon’s Just-Walk-Out technology, where he built and scaled machine learning algorithms that now power stores globally. His work at Amazon combined with his expertise in econometrics, NLP, and generative AI has enabled organizations to innovate and grow through the strategic use of data. Jonathan’s leadership style is rooted in a deep respect for curiosity and collaboration, always working backward from customer needs to invent solutions that improve both customer experience and profitability. He brings a practical, hands-on approach to leading data science teams, ensuring that technology is not just cutting-edge but also aligned with real-world business challenges.