Welcome! The Schreiner University Department of Exercise Science and Sport Management is excited to serve as the virtual host institution for the 2021 Applied Sport Management Association Conference.Begun in 2009, ASMA aims to bring together scholars in sport and practitioners in the sport industry. The conference provides an environment where developing and established scholars and sport business professionals can foster relationships and conversations to further the field of sport management. In addition to the traditional conference programming which has focused primarily on the academics in sport, an "industry interviews" category has been added as a feature to conference programming in 2021. These interviews feature practitioners from a variety of areas in the sport industry with an aim to focus on practical application in the area of sport.For questions regarding the conference, please contact Ms. Margaret Ann Wallace, Conference Organizing Chair, at firstname.lastname@example.org, or Dr. Matt Robinson, Conference Director, at email@example.com.We regret that circumstances won't allow us to gather together in person here in the Texas hill country, but thank you for joining us virtually. We hope you have a great experience!