Association of Migraine Disorder's Events - Case Study

Executive Summary

The Association of Migraine Disorder’s partnered with Whova to successfully run their annual symposium on the virtual platform. The event brought almost 50 leading experts and advocates in the healthcare field to broaden attendees’ understanding of migraine disease through lectures and discussion. 

Nurses, neurologists, and other medical professionals joined worldwide to learn and receive continuing medical education credits. Whova helped the organizers share event information and engage attendees so well that they plan to use the app again for their next hybrid event. 

“The most appealing part of the platform was how user-friendly and organized it was on the back end. There were so many different features to help us make it an engaging event.”

Melissa Calise

Director of Communications at the Association of Migraine Disorders and Organizer of the Migraine Symposium

Interview with the Organizers

About the Migraine Symposium

The Association of Migraine Disorders, a committee of leading researchers and medical professionals worldwide, expands migraine understanding through research, education, and awareness. 

The Migraine Symposium is a multi-day educational event that expands the understanding of migraine with the help or presentations by more than 35 experts and advocates from around the country. The symposium is divided into two tracks, one tailored to medical professionals and the other to patients.

With the assistance of Whova’s all-in-one event management platform, the organizers ensured exhibitor ROI and increased attendee participation. 


Sponsor impressions




Session views


  • Track attendance for training credits 

The organizers needed to record live session attendance to verify training credits and accurately meet the Accreditation Council for Continuing Medical Education (ACCME) policies.

  • Ensure exhibitor ROI

Pharmaceutical and health organizations joined to raise migraine awareness and showcase their brands at the event. The organizers wanted to assist them in gathering leads and connecting with attendees on the virtual platform.

  • Separate sessions by topics

The organizers wanted to clarify that some subjects were oriented towards medical professionals while others were more suited for patients and their families. They needed a system in the agenda that would make it easy for attendees to quickly view different sessions.

  • Share event information online

The organizers wanted to spotlight the symposium on their website, so they needed to gather and compose all their event information in sleek webpage designs. They wanted attendees to easily identify the agenda, speaker, and sponsor pages.

  • Register attendees

The organizers needed an efficient system to register attendees and gather information. They also wanted to integrate registration information easily into the event’s virtual platform for post-event analytics.


  • Utilize Whova analytics to track attendance

Whova automatically tracks virtual attendance during live sessions and compiles the information into a comprehensive attendees list. Organizers could access the lists, complete with attendee names and emails, to verify session attendance and email training credits.

Besides verifying training credits, the feature was also valuable for post-event analytics. The organizers could skim Whova’s event reports to see the most popular sessions or view the average session watch duration. 

  • Inspire exhibitor booth interactions with the Passport Contest

The virtual exhibitor booths were an excellent way for sponsors to connect with attendees and generate interest in their product. The organizers utilized Whova’s pre-made email templates to invite exhibitors to upload information, including videos, documents, live streams, and more.

The exhibitor passport contest helped to engage attendees further. Attendees earned stamps when they signed up for sponsor deals, posted comments, or liked the virtual booths. Attendees that collected at least three stamps were entered in a raffle to win a prize from the organizers. 

“I was shocked to see how many of the attendees were engaging with the chat rooms and exhibition booths. That was nice to see!”

Melissa Calise

Director of Communications at the Association of Migraine Disorders and Organizer of the Migraine Symposium.

The Migraine Symposium 2021 - Passport

Attendees could visit or like booths to earn stamps in the passport contest

  • Categorize subjects using Whova’s tracks

Whova’s track manager made it easy for the organizers to display different topics on the agenda. The organizers color-coded the tracks to showcase information specified for patients and caregivers or present subjects helpful for medical professionals. 

The organizers tagged each session with a track in the agenda, where attendees could easily identify sessions they were interested in and add them to their personal agendas. The tracks were concurrent but open to all attendees, so they could switch between them whenever they wanted. 

The Migraine Symposium 2021 - Tracks

It was easy to see color-coded tracks in the agenda

  • Save time with Whova’s pre-made website templates

The organizers employed Whova’s automatically generated agenda, speaker, and sponsor webpages onto their event website to seamlessly showcase event information. The organizers simply embedded a single line of code from Whova to their event website so attendees could access details about the upcoming event. Any agenda, speaker, or sponsor information changed in the platform was automatically updated on the web pages without requiring any further action.

The Migraine Symposium 2021 - Webpages

The organizers displayed Whova’s automatically generated webpages on their event website

  • Integrate attendee registration through Whova

Whova’s online registration system conveniently integrates attendee information onto Whova’s platform to save the organizer’s time and effort. The organizers created differently priced tickets with separate registration forms for the two attendee categories: medical professional tickets and general admission. Attendees purchased tickets and answered registration questions customized by the organizers, allowing the organizers to collect the information they need.

“That was really great having it all done in one place. In previous years we had to use a couple of different pieces of software. Having everything integrated into one was helpful.”

Melissa Calise

Director of Communications at the Association of Migraine Disorders and Organizer of the Migraine Symposium.

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