September 30, 2024
Attracting more attendees is crucial for event organizers, as it creates a vibrant atmosphere, increases networking opportunities, and fuels higher engagement. Increased participation directly translates into enhanced value for all stakeholders, from organizers to sponsors and attendees.
Since Whova’s early days, we have focused on developing tools to help organizers maximize attendance at virtual, in-person, and hybrid events. This includes features like custom event websites, branded registration pages, and promotional videos to enhance event visibility.
Now, Whova is taking event discoverability to the next level with our new Search Engine Integration. With just a few clicks, your Whova event registration and event website pages (if the entire event website is hosted on the Whova domain) can be listed on major search engines like Google, Bing, and Yahoo. This means more people can find your event when searching online, driving increased traffic and attendance.
For internal events that prefer to stay under the radar—no worries! As long as this feature isn’t enabled, your registration pages and event websites will remain completely private.
Enable Search Engine Visibility With Only a Few Clicks
Whova’s streamlined interface makes it easy to boost your event’s online presence. You can amplify your event’s digital reach in less time than it takes to brew your morning coffee.
Here’s how to quickly activate your registration page visibility:
- In the Whova dashboard, go to “Ticket Setup”
- Click on “Registration Settings” to access “Attendee Registration Settings”
- Scroll to the section “Allow your registration pages to appear in search engine results? (e.g., Google, Bing, Yahoo)”
- Select the option “(Recommended) Yes, show the selected attendee registration page in search engine results to attract more registrants”
- Use the dropdown menu below to choose which specific registration pages to show.
Enable search engine visibility for your registration page in seconds.
To have your event website to appear in search engine results as well:
- In the Whova dashboard, go to “Marketing”
- Click on the “Event Website” tab and click “Customize Design”
- Scroll to the section “Search Engine Visibility”
- Select the option “(Recommended) Show event website in search engine results to get more registrants”
Enable search engine visibility for your event website in seconds.
It may take up to a week for your event website or registration page to show up in search engine results, so make sure to enable the feature early!
Advanced Search Engine Visibility Settings
After enabling your registration page to appear in search engine results, you can customize your event’s search engine presence even further by choosing a different registration page in the “Show advanced settings” option.
While the Attendee Registration page appears by default, you can also choose to make either your VIP attendee or Speaker registration page visible in search engines, provided you’ve created these specialized event pages.
This tailored approach ensures your target audience accesses the most relevant information in search engine results.
Choose which registration pages appear in search results.
Note: We recommend hiding registration pages for private events like internal corporate gatherings, such as Annual Sales Kickoffs or Leadership Summits.
Make Your Event Easier to Find Online
Now that you have finished customizing the settings, your event registration page and event website will become instantly discoverable in search engine results pages. With minimal effort, you can capture the attention of potential attendees as they explore related topics online.
Simply allowing search engines to showcase your registration page and event website dramatically increases visibility, attracts more attendees, and boosts your chances of turning online visitors into enthusiastic participants.
Automatically Expire After Your Event Ends
The best part? Once your event is over, your page automatically stop appearing in search results. There is no need to worry about outdated information lingering online—the system takes care of it for you.
Our automatic cleanup ensures your online presence remains current and relevant, saving you time and maintaining your professional image long after the event has concluded.
Get Noticed Online with Whova
Whova’s Search Engine Integration offers a smart way to maximize your event’s reach and impact. With fine-tuned control over which page is visible, you can strategically manage your event’s online presence to best suit your goals and target audience. This new feature exemplifies Whova’s commitment to enhancing event success without adding complexity.
Get your event noticed with Whova’s Search Engine Integration and schedule a demo today.