After countless hours of meticulous planning and execution, your event culminates in a grand finale. However, as an event organizer, your role doesn’t end there. Post-event, there are crucial logistics to tackle. One pivotal task is exporting attendee lists, exhibitor details, and sponsor lists to your email platforms like Mailchimp or Constant Contact. This step is instrumental in fostering future connections with such event participants. It’s the linchpin for nurturing relationships, expanding organizational memberships, cultivating business prospects, and enticing participants and exhibitors for your future events.
Whova’s new releases on seamless integration with Mailchimp and Constant Contact present a game-changing solution for event organizers. Gone are the days of laborious manual data transfers. Now, with just a few clicks, you can effortlessly export vital information from Whova directly into your preferred email marketing platform. This not only saves you time but also ensures that your post-event communication remains swift, targeted, and effective. By harnessing the combined power of Whova and these email solutions, you’re poised to take your event management to a whole new level, with lasting benefits for both your organization and your attendees. Say goodbye to post-event headaches and hello to a smoother, more streamlined path toward future event success!
Transfer detailed audience information in under 5 minutes
Whova’s seamless integration with top-of-the-line email campaign tools can save you valuable time and effort with a simple click. Rather than importing and exporting attendee data manually, transferring information from Whova takes minutes or less and only requires a one-time set-up. Just log into your email tool of choice from your Whova dashboard, set which information you want to be transferred, and you’re done!
Import tags, specific attendee groups, and other important data
You’re probably collecting more than just names and email addresses, so we’ve made sure other valuable attendee information will seamlessly transfer over. Import attendee tags, as well as other information such as location, affiliation, and title.
You can also map Whova attendee groups to different Mailchimp or Constant Contact audiences – for instance, you might have an audience for association members, new leads, or other targeted demographics. Just connect these audiences with a Whova attendee category or ticket type to automatically upload your list from Whova to that specific audience. Choose to export specific attendee groups or your full attendee list, giving you total control over how to integrate Whova’s data with your email platform.
Seamlessly transfer attendee tags and other important information by mapping fields to Mailchimp or Constant Contact
Target campaigns based on attendee groups
Events are a great way to identify your target audience and learn which of your leads are particularly interested in a specific topic. There are a number of ways you can continue to reach attendees after the event, including newsletters, promotional offers, content related to the event’s topics, and more, but you can achieve the most effective results by personalizing this communication based on their attendee traits.
Control your email marketing lists by choosing which attendee groups to export
In addition to targeting attendees with content tailored to event topics, you can also segment your audience based on what tracks they signed up for, relevant attendee categories, and specific ticket types. You might even plan your attendee categories in advance to make post-event segmentation easier – for instance, creating categories for attendees that are not yet customers, or letting them sign up for session tracks for content that interests them.
Easily promote future events to past attendees
It’s no surprise that past attendees are a key demographic to market your future events to. Whether it is next year’s version of the same event or a brand new event or webinar you’re putting on, you know you have a group interested in the topic and willing to turn out for events. Rather than just sending out an email blast a year later, continuing to build these relationships year-round can majorly increase attendance, allowing you to continue to grow your event each year.
Turn event attendees into valuable leads and future participants
With one simple integration, marketing to attendees year-round is easier than ever. To learn more about setting up this integration, as well as Whova’s own dedicated event marketing tools, reach out today for a free demo.