February 10, 2025
At Whova, we know that alongside your large conferences, many organizations host micro-events—intimate, focused gatherings that spark genuine connections and deliver truly personalized experiences. Imagine a 4-5 hour workshop, a 1-2 hour webinar, or a 2-3 hour networking mixer where participants can engage deeply and enjoy tailored content that sticks!
Say goodbye to juggling multiple platforms! Managing both large conferences and smaller events on different tools can lead to extra costs, wasted time, and potential missteps. We’ve heard our customers’ call for a simpler solution, and we’re thrilled to announce the launch of a Whova MicroEvents annual subscription, a powerful add-on for any standard package (large events) purchase.
This new add-on brings all your events—big and small—into a single, unified platform. Now, from massive conferences to focused workshops and networking events, you can organize everything seamlessly in Whova. With this MicroEvents add-on, managing multiple event types has never been easier or more efficient!
One platform, endless possibilities. From streamlined registration, check-ins, and name badge creation to custom announcements and engagement tools, Whova MicroEvents delivers everything you need to make your micro-events shine, all in sync with your larger events. Imagine saving time, reducing costs, and creating a seamless experience for your attendees—all while maintaining a consistent, professional look across every event.
🎉 Let’s make every small event a BIG success, just like your large conferences!
What are MicroEvents?
MicroEvents are smaller events that can occur in person or virtually. Typically hosting 100 or fewer attendees, they offer an intimate experience compared to conferences, which often have hundreds or thousands of participants. MicroEvents also usually last just a few hours or a single day, while conferences span multiple days with various sessions. Examples might include include:
- Live webinars: Host interactive sessions for onboarding, expert Q&As, or sharing industry insights, keeping your audience informed and engaged in real time.
- One-day workshops: Run focused training sessions or skill-building workshops, offering deep dives without the need for a multi-day commitment.
- Networking events: Build community with virtual or in-person mixers. These high-impact events help attendees connect and strengthen relationships.
- On-demand video sessions: Use pre-recorded, on-demand content to easily run certification programs, professional development courses, trainings, and more.
These events don’t just complement your larger events—they help you foster ongoing community engagement throughout the year. In future blogs, we’ll be exploring each part of MicroEvents in detail, but first, let’s take a look at MicroEvents’ core features and how you can use them.
Manage MicroEvents alongside larger ones through a dedicated portal.
What’s Included in Whova MicroEvents?
Customers who have used the Whova platform for large conferences (upcoming or within the past 12 months) can now enhance their event planning experience by adding the MicroEvents annual subscription—perfect for managing smaller in-person, virtual, or on-demand events. Please note that this subscription is an add-on to your large event standard package, and cannot be purchased separately.
With their shorter duration and smaller size, MicroEvents are ideal for training, community-building, and thought leadership. Unlike conferences, they don’t require exhibitor or networking features, allowing event organizers to focus on the essentials. Whova’s MicroEvents feature is designed with these smaller event needs in mind, streamlining the Whova experience while leveraging the core functionalities of our platform.
Flexible Registration for Every Event
MicroEvents use the same comprehensive registration options as larger events, allowing you to manage everything through a single, unified system. Create multiple ticket types for your event at different prices, including special offers like early bird pricing, discounts, and members-only tickets. You can even customize your registration forms to make sure you collect all necessary attendee details.
Simplified Speaker Management
MicroEvents can support up to 5 speakers, giving you the flexibility to host panels, workshops, or short sessions with a range of guests. Communication is simple before and after the event – send pre-event emails with key updates and reminders and post-event emails with a thank you message and feedback forms. This streamlined process ensures both speakers and organizers stay aligned, creating a smooth experience for all involved.
Simple Staff and Self Check-in
Whova MicroEvents offers both staff and self check-in options to keep your event running smoothly. Staff can easily filter attendees by ticket type or category for speedy, efficient check-ins. Self check-in is just as convenient – attendees can use an organizer’s device or their own by scanning a QR code.
For added flexibility, organizers can enable email-only check-in for convenience or two-factor authentication for increased security. You can even display a custom message, like a welcome note or instructions, after attendees successfully check in.
Custom Name Badges
Just like in your large events, MicroEvents benefit from customizable name badges. Print badges based on attendee or ticket types so attendees can identify each other and strike up conversation. To support even deeper connections, you can also include up to three fully customizable fields – such as interests, experience level, or any other criteria tailored to your event.
Targeted Announcements
Send tailored announcements directly via email before and throughout the event. Whether you’re scheduling reminders weeks in advance or sending a last minute update about a new speaker, Whova’s announcement feature makes mass communication a simple, streamlined process.
Create Surveys and Certificates in Seconds
To save time setting up, you can duplicate tickets and reuse surveys from past events. As with your main events, MicroEvents offers pre-designed templates for certificates and announcements to streamline your process while maintaining a consistent brand presence.
Set Up Live Webinars for Your Organization
MicroEvents eliminates the stress of managing the multiple scattered tasks involved with planning live webinars. Whova’s Live Webinar function helps you check all your boxes, from collecting tiered ticket payments and comprehensive registration to sending automated reminders.
Streamlined Digital Presence
Given their short duration and smaller scale, MicroEvents don’t require the event app. Actions like self check-in can be performed through the browser with 2-factor authentication, which ensures the same level of security as before.
All event details—agenda, speaker bios, and more—will also be consolidated into a single event webpage, making updates simpler for organizers and navigation easier for attendees.
Videos On-Demand for Extra Flexibility & Revenue
MicroEvents makes it simple to host pre-recorded webinars or online courses, allowing attendees to access content at their convenience. Whether you’re repurposing content from past webinars or conferences or hosting new training sessions, this feature lets you provide consistent, high-value content year-round.
Uploading videos is easy—you can add files, each up to 300MB (roughly 2 hours of video), directly from your local drive or cloud storage platforms like Google Drive. You can customize video titles and descriptions for clarity and branding, and even use our embeddable widget to display videos on your website, seamlessly guiding visitors to access your content.
Sign-up and payment processing are completely integrated with Whova MicroEvents. You can design personalized sign-up forms and enable payment options, making it simple to monetize your content. Payments, after deducting Whova and Stripe fees, are deposited directly into your Stripe account, ensuring full and immediate access to your funds.
To drive engagement and revenue, you can set expiration dates for video access—such as one week after sign-up—creating a sense of urgency and exclusivity. MicroEvents also provides detailed attendee tracking, allowing you to see who viewed the videos and how much of each video they watched. This is especially valuable for verifying completion of recordings for CEUs or certificates of completion.
With MicroEvents, you can deliver polished, professional on-demand content, provide flexible access, and unlock additional revenue streams, all while staying in complete control of your events.
Create a customizable video on-demand widget for your organization webpage.
Different Tiers for Different Needs
Organizations host a variety of MicroEvents year-round, each with unique schedules and needs. To cater to this diversity, we’ve developed flexible subscription tiers designed to fit a range of requirements. For example, associations might organize quarterly networking events or bi-monthly educational webinars to engage members and provide ongoing value.
Larger organizers, on the other hand, often manage a more demanding schedule, including monthly in-person events, multiple webinars each week, or even on-demand training sessions with 10 or more videos for CEUs. These tailored tiers ensure that whether you’re managing a few events or a high volume of content, you have the right tools to keep your MicroEvents running smoothly and effectively.
MicroEvents is available as an add-on for organizations hosting a primary event with Whova within the past year or the next 12 months. This annual subscription complements your main event purchase, keeping your MicroEvents aligned with your overall event strategy.
Take Even Your Smallest Events to the Next Level
With Whova MicroEvents, every event—no matter the size—receives the same level of care and professionalism as your largest conferences. Whether you’re planning a massive annual conference or a small networking event, you can find all the tools you need on a single, unified platform.
Explore More Whova MicroEvents Features