Event Strategy: How to Build a Winning Event Plan in 2025

Event Strategy: How to Build a Winning Event Plan in 2025

By: Whova Team | Last Updated: October 13, 2025 In this article: Toggle What Is an Event Strategy?Why Event Strategy Matters for Small Teams6 Steps to Building an Event Strategy That WorksHow to Execute with a Lean TeamMeasuring Success: Event KPIs and ROI...
Attendee Segments Enhanced: New Categories to Cover All Bases

Attendee Segments Enhanced: New Categories to Cover All Bases

September 25, 2025 To deliver a personalized and smooth event experience, organizers often need to group attendees based on details like their industry, company size, or specific role within the organization, as well as add-ons they have purchased. Unlike public...

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