June 19, 2025
Creating a smooth and personalized registration experience is a key factor in successful event management. It sets the tone for the entire event, giving you a valuable opportunity to make a strong first impression and lay the groundwork for a well-organized, engaging experience.
That’s why Whova’s powerful registration has been empowering organizers to customize the registration experience with flexibility and ease—using features like conditional questions and multiple customizable question forms as well as multiple registration webpages to tailor for different audience groups.
Over 15,000 event organizers have successfully used these features to collect payments and gather the most relevant information from their attendees. Whether it’s capturing affiliations, job titles, industries, interests, or first-timer status—based on ticket type—Whova helps organizers ask the right questions to the right people, streamlining the registration process and improving event efficiency.
We know that not every organizer has the time or resources to build multiple registration forms—especially when only a small change is needed for certain ticket types. For example, you might want to ask only VIP attendees about dietary restrictions, but showing that question to everyone could cause confusion or set the wrong expectations.
That’s why we’re excited to introduce Whova’s question visibility setting—a smart enhancement that lets you show specific custom questions only to selected ticket types, without creating a separate registration form. This not only saves time during setup, but also makes the registration process cleaner and more relevant for your attendees.
Tailored registration questions are especially helpful for organizers managing multiple ticket types and needing to ask different questions based on what each attendee signed up for.
- VIP attendees might be the only ones receiving a catered meal. With custom question visibility, organizers can ask just the VIPs for their meal preferences, avoiding confusion for general ticket holders who don’t have meals included.
- For student tickets, organizers can collect school or program details, while skipping that question for professionals.
- For non-member tickets, organizers may ask them whether they want to sign up to the newsletter.
A Smarter Alternative to Conditional Questions. This new feature provides a simpler alternative to conditional logic, which typically requires a parent question—like asking attendees to confirm their ticket type, even though it’s already known. This can create unnecessary steps and confusion. With question visibility by ticket type, organizers can skip redundant questions and keep registration forms shorter, cleaner, and more relevant. It streamlines setup and improves the attendee experience, leading to faster form completion and fewer errors.
Enhancing Questions for All Ticket Types
Until now, Whova organizers who needed to ask certain questions to specific ticket holders had to create multiple registration forms, which added unnecessary complexity and work. With Whova’s new targeted questions, organizers can now limit specific custom questions only to selected ticket types, all within a single form.
Access the question forms to set up custom question visibility.
Getting Started: Locating the Visibility Settings
To customize question visibility, go to the Tickets tab and open Question Forms under the Ticket Setup menu. There will be an option to either start a new form or open an existing one.
Once inside the form editor, scroll down to the Custom fields section and add a new field. When creating or editing a custom question, you’ll now see a setting labeled ‘Who can see this question?’ right below the answer options. This setting lets you target questions to the appropriate ticket types.
By default all attendee tickets can see custom questions.
Setting Up Questions for Specific Ticket Types
By default, all ticket holders using the form will see each custom question. But with a couple of clicks, you can limit a question to only the attendees you need. Just choose your desired attendee ticket types instead of all attendee tickets, and you’ll control exactly who will get to answer the question.
For example, if you’re offering free T-shirts to members of your organization, you may only want to ask Member ticket holders for their shirt size. With this new feature, you can collect that info without cluttering the form for other attendees like general admission or VIPs.
The process is the same if you’re asking students for program details, dinner guests for dietary restrictions, or VIP attendees for workshop preferences. Each question can now be precisely targeted without requiring multiple forms.‘
Select attendee ticket types who will receive the question.
What Attendees See
From the attendee’s side, the experience is seamless and personalized. A Member ticket holder will see standard registration fields like name and email, along with the shirt size and style questions. A General Admission attendee, on the other hand, will only see the standard fields without even knowing that other questions exist.
This keeps registration relevant and streamlined for every attendee, while giving organizers the customization they need behind the scenes.
Reviewing and Exporting Responses
Once you’ve customized your questions and collected responses, reviewing the data is just as straightforward. Whova makes it easy to analyze and export all your registration info.
Analyze All Responses in One Place
When responses start coming in, organizers can review everything in Whova or export all answers into a single spreadsheet, no matter which ticket type received the question.
For each custom question with visibility settings, Whova clearly indicates which ticket types it was shown to. In the dashboard, this appears under the response count. In Excel, it’s easy to track with clearly labeled columns.
Review responses and see who had access to the question.
This centralized system eliminates the need to combine multiple exports or cross-reference responses manually.
Say you’re collecting dietary restrictions for two different ticket types, VIPs and those who purchased a separate Dinner Session ticket. You can export all the relevant responses in one file with everything already grouped and ready to share with your catering team.
Get the Information You Need Easily with Whova
Whova’s targeted question settings take the hassle out of customizing registration forms. Now, you can ask the right questions to the right people, all in one place.
Want to learn more about how you can use targeted questions in your next event and get exactly the info you need? Request a quote today.