February 10, 2025
In the first two blogs of the MicroEvents series, we explored how this add-on can help you plan your in-person events and live webinars. In our third installment, we’ll dive into the Video On Demand feature—showing you how to repurpose event and webinar content, offer online training, and unlock new opportunities to generate revenue and expand your reach.
With this feature, you can record and monetize conference keynotes, webinars and training sessions, transforming one-time live events into a lasting content library. With video on demand, you can:
- Repurpose Content: Turn recorded event sessions or live webinars into reusable on-demand content.
- Extend Event Reach: Share recordings with those who missed live events.
- Offer Online Classes: Provide training videos to engage members or other professionals.
- Generate Revenue: Monetize recorded webinars or exclusive content.
- Provide CEU Content: Offer CEU-eligible videos for professional certifications.
- Boost Marketing: Use teaser videos to attract new members or promote events.
- Add Member Benefits: Offer on-demand videos as exclusive perks.
MicroEvents Videos On-Demand isn’t just about wider audience reach – it’s about creating a robust financial foundation for your organization’s future growth.
How can Associations Benefit From Videos On-Demand?
Many associations have already unlocked the potential of on-demand video libraries. For instance, the American Heart Association hosts educational webinars on their website year round, allowing healthcare professionals and members to access crucial information at their convenience.
Similarly, organizations like the American Library Association and the National Association for Business Resources have built extensive collections of on-demand webinars. Some monetize their content, generating a steady revenue stream through pay-per-view options or subscriptions. Others offer their content for free, leveraging it to boost brand awareness and promote their mission.
How to Set Up Your Video On-Demand?
Setting up an on-demand video library is simple with Whova:
- Upload Your Video: Add your recorded content with a description to engage viewers.
- Customize Registration Forms: Use customizable forms to collect attendee information relevant to your organization’s goals.
- Enable Payments: For some associations, up to 30% of their annual budget comes from online classes and on-demand video offerings. Monetize your videos with a simple Stripe integration for secure and instant payouts, and track activity and orders directly within Whova.
- Set Viewing Access: Decide how long attendees can access the content after signing up, ranging from 1 week to 90 days.
Set up video on-demand from the MicroEvents tab in the Whova dashboard.
How to Add a Sign-Up Widget to Your Website?
Once your video-on-demand feature is fully set up in the Whova dashboard, you can publish and embed a sign-up widget directly on your website, allowing attendees to register for your videos on demand.
Customize it to align with your branding by adjusting the colors, toggling the description visibility, and deciding whether to display a thumbnail image. Finally, copy and paste a single line of code into your website to embed the widget.
Easily customize a registration widget with your branding and embed it on your website with a simple copy and paste.
How Do Users Access On-Demand Videos?
Viewing the recordings is simple and user-friendly. To start, users will make their way to the registration widget posted on the organizer website to fill out a sign-up form. This sign-up form will automatically require a name and email address to ensure attendees can create and be connected to Whova accounts for seamless access and engagement. For a more tailored form, organizers can customize the form to collect any additional information they need, such as job title, organization name, specific interests or whether they would like to receive newsletters.
After submitting the form, users will be directed to the payment page to finalize their purchase (if a fee is required for video access). Once payment is successfully processed, they will instantly receive access to your published recordings. A confirmation page will appear with instructions and a link to directly log in to access your videos. To access the videos, users must create a new Whova account or sign in to an existing one, ensuring that your content remains protected and available only to registered users.
Finally, users will be able to stream your on-demand videos within the designated access period. This process ensures that the flow from registration to access is streamlined while helping you collect more information and payment from the viewers.
Attendees fill out a customizable signup form and enter their payment information before gaining access to video on-demand.
Track Attendee Participation
Whova makes it easy for organizers to monitor attendee engagement with on-demand videos. Just go to the Registrants section to track exactly who has watched the recording and for how long, with detailed metrics like minutes watched and percentage completed.
This is especially valuable for industries with stricter regulations, such as healthcare, where proof of viewing for a certain duration is required to earn continuing education units (CEUs). Once attendees meet the viewing requirements, organizers can award certificates of completion directly through Whova.
Monitor attendee engagement and completion.
Drive Non-Dues Revenue for Your Association
Whova’s Video On-Demand feature, included with the MicroEvents add-on, transforms how associations deliver value to their members and boost their revenue. By repurposing event content into engaging, accessible videos, you can create new income streams, extend your reach, and provide ongoing educational opportunities to your members.
Interested in turning your event content into a lasting source of revenue? Try MicroEvents Video on Demand today!
Explore More Whova MicroEvents Features