November 12, 2025
Exhibitors play a huge role in your event’s success — not only do they bring in revenue, but their satisfaction often determines whether they return year after year. What matters most to them? High-quality leads and meaningful booth traffic. When you help exhibitors achieve those goals, everyone wins. And exhibitors are more likely to come back year after year.
Whova is committed to empowering you to build lasting relationships with your exhibitors by helping ensure they achieve and even exceed their goals. With dedicated exhibitor registration, personalized exhibitor booths, exhibitor profiles and listing, lead retrieval and tagging, and a centralized exhibitor portal, many organizers have been able to enhance the exhibitor experience and measurably support their success.
Thousands of organizers have boosted exhibitor lead generation through Whova’s interactive Passport Contest gamification. By driving attendees to booths with this engaging approach, exhibitors enjoy increased visibility and traffic, maximizing their ROI and encouraging their return year after year.
Whova now offers another exciting new way to help your exhibitors drive leads: Exhibitor Trivia! With this feature, each exhibitor can create their own trivia game, tailoring thoughtful questions about their organization, products, and booth that spark curiosity about their offerings and draw attendees straight to them. The game yields valuable conversations and drives lead generation – with the chance to win a prize from your exhibitors, attendees won’t be able to resist diving in.
With Exhibitor Trivia, each selected exhibitor can create their own quick and fun trivia game that highlights their brand, products, or even something unique about their booth. Attendees stop by to play, learn something new, and maybe even win a prize, while exhibitors spark conversations and walk away with stronger leads.
For example, an exhibitor might ask:
- “How many product samples are on display at our booth?” (attendees need to stop by and look!)
- “Which year was our company founded?”
- “Which of our solutions is best for [a specific problem]?”
- “What’s the most popular feature in our latest release?”
- “What color is our giveaway item?”
These questions encourage attendees to engage directly with the booth, explore products, and start conversations. The game is a fun, powerful lead-generation tool, helping exhibitors turn casual visitors into qualified contacts.
And here’s the best part: exhibitors set up and manage the trivia themselves, so you don’t have to lift a finger. More fun for attendees, more leads for exhibitors, and less work for you. A win-win for everyone!
How Selected Exhibitors Set Up the Game
Exhibitors can create a custom trivia game quickly and intuitively with Whova’s simple five-step process:
1. Get started. To set up their game, they can navigate to “Trivia Game” in the Exhibitor Portal Dashboard. This will be their home base for creating an engaging trivia experience.
2. Create engaging questions. Exhibitors can select from an array of starter questions, crafting their own original ones, or using AI assistance. For example, questions like “What are we giving away at our booth today?” spark curiosity and drive genuine interest, encouraging attendees to visit the booth. All questions remain editable up until someone plays, allowing for last minute flexibility.
The question builder offers starter suggestions and custom options to highlight exhibitors’ unique offerings.
3. Customize the settings. Exhibitors configure game settings by selecting the end time, describing prizes (they can even upload a prize picture), and choosing between automatic or manual winner selection.
4. Go live. With a simple click, they can publish the game to make it visible to attendees in the app, instantly making the trivia challenge live and ready for players.
5. Spread the word. After the game is live, exhibitors can share a ready-to-post graphic on social media to build excitement and let everyone know – it’s time to participate!
How Attendees Can Participate in the Game
It’s just as easy for attendees to join the fun.
Finding the games is simple – attendees simply visit the Community Board in the Whova mobile app and tap “Exhibitor Trivia” to see all available challenges. The app displays trivia games from various exhibitors, giving them plenty of options to choose from based on their interests. Before playing, they can review information such as prizes, rules, and end times to decide which games to play.
Attendees browse available games on the mobile app. Once they start a game, they can jump right in and play.
As they play through the questions, they naturally learn more about each exhibitor in a fun, gamified format – becoming motivated to stop by their booths and find out more about the company and product. After finishing, attendees can share their experience using a provided social media graphic, creating even more visibility for your exhibitors.
How Exhibitors Track Attendee Participation
After the game goes live, the “Trivia Game” tab in the Exhibitor Portal becomes a comprehensive analytics dashboard. Here, exhibitors can view information about the players, including their names, professional titles, company affiliations, scores, and submission times.
The dashboard organizes players by rank and score – making follow-up a breeze.
Emails are automatically captured for all participants, enabling your exhibitors to quickly populate their lead database.
For exhibitors who chose manual winner selection, the dashboard makes it easy to do so. They can then customize their congratulatory emails with instructions for prize collection.
Boost Exhibitor Success with Interactive Trivia
Whova’s Exhibitor Trivia Games harness the natural power of curiosity, converting brief encounters into meaningful exchanges. As attendees compete to answer exhibitor-crafted questions, they absorb product knowledge, discover unique value propositions, and engage in authentic conversations with booth staff that yield genuine business opportunities.
Your exhibitors’ success drives your event’s future. When they leave with a database of interested prospects – instead of just branded pens stuffed in strangers’ pockets – they’ll mark your event as essential in next year’s budget.
Want to make this interactive game available only to your top-tier exhibitors? It’s simple. In your organizer dashboard, click Exhibitor Center, and then the Exhibitor Trivia submenu, and select which exhibitors can create trivia games.
Whova can help you turn exhibitor trivia into exhibitor loyalty. Schedule your demo and learn how today!