Following the Worldwide Developers Conference (WWDC) last month, Apple has announced it will reject white label apps from the App Store. The latest protocol are specified in updated App Store Review Guideline: “Apple bans apps created from a commercialized template or app generation service“. 

This news has immediately pulled attention in the tech industry and has even been featured in articles from TechCrunch and Fortune.  

So how is the event tech industry handling these changes? The number 1 white-label event app provider in the market, DoubleDutch, has also responded to the Apple’s news:

“Apple is now pushing mobile event app vendors away from the White Label Event App model towards a Slack or Gmail-like model; a single, secure, vendor-branded app that lives in the App Store containing all of the accounts and event instances within a single app (we’ll call this the “Universal App” model). …. There is no longer an option to use a White Label event app at least not through Apple

 – Event Technology Just Took a Giant Step Forward (With a Little Help from Apple) by DoubleDutch

In late August 2017, several reputable sources revealed that Apple has already begun rejecting white-label event apps by enforcing the new policy, according to the Event MB, the most influential event industry news resource.

“Since Tuesday we have had three rejected Apps and we are discussing with Apple about this.”

– Reported by an anonymous developer to Event MB

Read this news to know more.


What Do These Changes Mean for Whova Customers?  NOTHING!

We are very happy that our Whova customers won’t suffer from this sudden disruption in the event tech industry. From its inception,Whova has focused solely on creating and improving a reliable “universal event app,” which is a single app used by several hundred events every month.  

So, Whova customers, there’s no need to panic. We are on the right track.  


The Power of Branding Remains  

Apple’s news doesn’t mean event organizers have to give up the power to customize an event app with their own branding.  For example, while Whova is a universal event app, customers still have deeply branded experiences just like the white-label event apps beyond the app icon. Ready to find out how you can brand your next event on the Whova app? Here are 4 ways.

#1.  Splash Pages:  Design the Entire Screen As You Wish

< Custom splash pages displayed prior to the event main page>

You can keep your cohesive branding strategy by showing your business’s personality and style  in the app. Set the tone by designing a splash image to be displayed on the full screen for a few seconds when attendees first join your event. Utilize the entire space by putting your brand logo, background image and color, and whatever else you need, like a logo for an important partner or major sponsor.

As the organizer of the event, the WHOVA app had the perfect combination of “ready-made” options with the ability to customize and personalize. — Kathy Brown, Lake Nona Institute

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#2.  Choose Your Own Color Scheme and Icon Names

Cohesive branding with custom color and icon names set by Whova customers >

Your brand will be recognizable not only by the logo but by the first impression on the event main page. With Whova, you have the power to customize the color schemes to make it consistent with your brand.  You can also change each icon name. For example, the “Exhibitor” list can be renamed as “Showcases” or “Sponsors.”

#3. Welcome Message in Your Own Voice

< Custom welcome message from event organizers  >

Greet your attendees on the app with your own welcome message. It’s your event app that delivers your voice. It truly gives a personalized feel even to the largest event. This popular feature makes attendees feel connected right from the beginning.

#4. Easy Customization through Self-Serve Platform

< Whova’s self-serve dashboard that allows organizers to customize the app and preview it >

The online self-serve event management system eliminates back and forth communication with app developers. Instead, you can easily try different colors, splash images, and messages on your own, saving time and effort during the experimentation process. It’s so easy, it can be done with just a few clicks. And if you do need help, we’re just a phone call away to assist you.

No Hassles to Find Your Event within the Universal App

Don’t worry about the possible clutter and confusion of attendees taking the extra step to find your event within the universal app platform.  Whova will automatically identify your attendees based on their event registration information so they don’t even have to search for the event on the app.


Ready for the Future of Event Apps?

To learn more about how Whova can help brand your own event app through the Apple-friendly universal app platform, please contact us at or request more information

Want to know more about why Apple and the event mobile app industry are changing in our direction? Get new insights from our resource: Is a White-Label Event App Really Worthwhile?


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