11th Ancillary Merchandising Conference 2017

Palma de Mallorca Mallorca

Apr 25 - 27, 2017

Low Cost Carriers (LCC's) are widely perceived as having led the airline merchandising revolution. But, the rest of the industry has caught up and as everyone looks to the future, the challenge becomes "Are you bold enough?" With carriers like British Airways and LATAM charging for onboard food, the brand lines between LCC's and "traditional" carriers are blurring. With every ancillary now on the table, now is the time to re-examine everything. "Are you bold enough?" to rise to these challenges will be the theme for the 11th Ancillary Merchandising Conference (AMC), being held at the Malia Palas Atanea Hoel in Palma, Spain. Scroll down this webpage to see the hot topics and the Agenda in PDF.

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We are excited to use Whova as our event platform. Attendees please download Whova event app, to access the documents and handouts shared by the organizers.

Paseo Ingeniero Gabriel Roca, 29, Palma de Mallorca, Mallorca, 07014 , ES