Team Leader Toronto, Sports & Entertainment, HKMB HUB International
Bio: At Hub International, Amanda has worked within the Sports & Entertainment Practice for 15 years. She is currently a member of the Insurance Institute of Canada’s Ambassador program. Amanda has participated in a number of speaking engagements for Ryerson’s Student film courses, George Brown’s Production Logistics courses and WIFT’s 2006 Telefilm Canada & Nova Scotia Executive Management programs.
Football Development Manager (Global), Southampton FC
Bio: Andy joined Southampton Football Club over 18yrs ago and is now the Football Development Manager. He has worked in the world renowned Academy for over 15 years predominantly working within the foundation phase. During his coaching career, Andy has been very fortunate to have worked with such players as Theo Walcott Alex Oxlade-Chamberlain, James Ward-Prowse, Luke Shaw, Callum Chambers. Andy is also a qualified FA Affiliate Tutor and regularly delivers coach education to coaches from grassroots to professional clubs.
Senior Director, Global Partnerships, Toronto FC
Bio: Shewfelt is the Senior Director of Global Partnerships at Maple Leaf Sports and Entertainment (MLSE) and he will be presenting on "Corporate Partnership Success." He is responsible for managing significant projects such as naming rights and jersey negotiations, department research, and top-5 category partnerships.
Shewfelt played an instrumental role in securing long-term partnership agreements with key brands such as Canadian Tire and Ford of Canada for MLSE properties and was the Partnerships Projects Manager for the BMO Field expansion. He leads the team that led the NHL in partnership revenue, led the NBA in partnership retention, and won the 2013 & 2014 MLS Partnership Activation Award.
Dr. Dan Freigang
President, Altius Training Group
Bio: Dr. Dan Freigang has an extensive background in sport psychology, self-confidence, team-building and elite sport performance. He has worked as a Sport Psychologist for U.S. Soccer Coaching Education, USA Ski, USA Hockey and has worked with numerous elite athletes.
Dr. James Dickey
Professor, Western University
Bio: Jim is an associate professor in the School of Kinesiology at Western University. He has been performing field studies of head impact exposure in American football for the past four years, and together with Alexandra Harriss, has performed a large-scale study of head impact exposure in youth soccer, working with the Burlington Bayhawks OPDL female teams. Jim has expertise in biomechanics, impact exposure, lab and field testing, numerical methods and modeling. He has a strong track record of team-based research grants, as well as training both undergraduate and graduate students and supervising research staff.
Dr. Lori Livingston
Dean and Professor, University of Ontario Institute of Technology (UOIT)
Bio: Dr. Lori Livingston is a Professor and the Dean of the Faculty of Health Sciences at the University of Ontario Institute of Technology (UOIT) in Oshawa, ON. She is also a former national team assistant coach and nationally-ranked umpire in the sport of women’s field lacrosse. She has contributed back to this and other sports through her research which spans a broad range of topics including clinical biomechanics, injury prevention, coaching, and sports officiating. Dr. Livingston received her PhD from the University of Calgary, and her MSc and BA-BPHE degrees from Queen’s University.
Dr. Martin Toms
Senior Lecturer in Sports Coaching/Pedagogy (& Performance Sociologist), University of Birmingham
Bio: Dr. Martin Toms is a senior lecturuer in Sport Science at the University of Birmingham in England and he has expertise in youth sport, developmental socialisation and talent development from the angles of both practical coaching and applied social-psychology. With a vast amount of experience in youth coaching, a deep focus on early engagement but late specialisation, Dr. Toms is one of the weekend's must-see presenters.
Dr. Michael Atkinson
Professor, University of Toronto
Bio: Atkinson, a Professor or Kinesiology and Physical Education at the University of Toronto, will be presenting on "Depression in Male Athletes." His central areas of teaching and research interests pertain to the experiences of human suffering in physical cultures. Atkinson is also an active member of the University of Toronto’s Center for Sport Policy Studies, is an affiliated research Fellow at the Center for Physical Cultural Studies at Florida State University. Michael alos directs a multi-university and multi-agency collaborative research project spearheaded at the University of Toronto called The Sport Legacies Research Collaborative (SLRC).
Dr. Susan Forbes
Professor, Lakehead University
Bio: Susan L. Forbes, BA, MA, PhD, is an Adjunct Professor and Sessional Instructor in the Faculty of Health Sciences at the University of Ontario Institute of Technology (UOIT) (Oshawa, ON). Dr. Forbes is a former faculty member in the Department of Physical Education and Kinesiology at Brock University and Adjunct Professor in Kinesiology and Women’s Studies at Lakehead University, Susan’s research has addressed a variety of topics including sports officiating, sport and recreation injury prevention, and women’s sport and recreation history. She holds the following degrees: B.A. (Calgary), M.A. (Wilfrid Laurier University), Ph.D. (The University of Western Ontario).
Head of Coaching & Learning, Southampton FC
Bio: Edd is the Head of Coaching & Learning within the Southampton FC Academy. This role involves providing support and development opportunities for the Academy Coaching team. Additionally, Edd oversees the Psychology and Education Departments. He has been with the club for over two years – previously working as a Senior Performance Lifestyle Advisor at the English Institute of Sport. In his role with the EIS, Edd predominantly supported the British Sailing and Diving teams in preparation for Olympic, World and Commonwealth competitions. Edd has recently completed a PhD that explores Elite Developmental Performance Environments.
Manager, Match Officials, Canada Soccer
Bio: Before joining Canada Soccer, in addition to being a FIFA Futuro III referee technical and fitness instructor and national assessor, Raymond has served as District Referee Coordinator for the Toronto Soccer Association and was in charge of the Ontario Soccer Association’s Advanced Referee Training Program. He has also been a National List Official between 2005 and 2008 and represented Canada in various international, NASL, University Championships and Canadian National Club Championships throughout his career.
Jason de Vos
Director of Development, Canadian Soccer Association (Canada Soccer)
Bio: An honoured member of The Soccer Hall of Fame, Jason deVos is a product of Canada’s development system and a decorated Canadian international and professional player. With nearly 20 years of experience as a player including stints as captain, Jason retired from the professional game in 2008, taking up a role in TV analysis for TSN’s soccer programming. Most recently Jason hired on as Director of Development with the Canadian Soccer Association, where is in charge of managing, directing and development of coaching and grassroots development programs across the country.
Technical Instructor. UEFA Jira Panel member, UEFA
Bio: Peacock is an experienced professional football coach, with over 30 years of service in the areas of international team management, coach education and professional youth development.
He was previously employed by the English FA at National elite level as Head of Senior Elite Coach Development, directing the UEFA Pro licence and UEFA Advanced licence while managing the England U-17s.
He is now a FIFA Technical Instructor delivering on coaching courses as well as strategic development and a UEFA Technical Instructor and UEFA JIRA panel member. Peacock will present on a holistic player development Model
Chief Executive Officer, Coaching Association of Canada
Bio: As CEO of the Coaching Association of Canada, Lorraine Lafrenière was twice named to the Canadian Association for Advancement of Women and Sport Top 20 most influential women in 2014 and 2015. Her career spans more than 25 years across many sectors within the Canadian Sport system including roles with the Canadian Olympic Committee, National Sport Organizations, the Canadian Broadcasting Corporation, as well as Petro-Canada, one of Canada's leading Olympic and Paralympic Games sponsors.
Prior joining the Coaching Association of Canada in November of 2013, Lorraine held Chief Executive Officer positions with CanoeKayak Canada from 2009-2013, one of two sports in Canada to produce three Olympic medals in London 2012, and with Cycling Canada from 2006-2008 where she contributed to re-establishing the organization's financial stability and its high performance and development structure in order to improve Canada's performances on the international stage.
Along with her passion for sport, Lorraine’s commitment to volunteerism has been consistently demonstrated throughout her career. She has had the honour to serve on the boards and committees of many organizations including the Ottawa Sports Hall of Fame, Canadian Cancer Society (Ottawa-Carleton), Run for the Cure, Big Sisters of Ottawa, and Ottawa-Carleton Epilepsy. She was also the co-chair of the 2004 Ontario Summer Games held in Ottawa.
Dr. Margaret McNeill
Professor, University of Toronto
Bio: MacNeill, an Associate Professor at the University of Toronto, will be presenting on "Soccer Hurts - Soccer Heals." Her approach to research is based in critical cultural studies, an interdisciplinary network of approaches attentive to the production of cultures of health and in/activity, power, and how cultural meanings are spun within human relations. This network includes media studies, semiology, sociology of the body, anthropology, post-colonial studies, history, feminist studies of gender, critical public health studies, and political economy.
President, Cogitraining Inc.
Bio: Bruyninckx is a Belgian football coach primarily known for his methods of brain training for soccer players. He has named his brain training method Cogi Training. Bruyninckx’s methods generate more intelligent players who can think and play faster and more accurately in a collective approach. Holding a Belgian UEFA A Licence, Bruyninckx has worked with academy systems from AC Milan to the Aspire Academy in Doha, Qatar.
Vice President & Partner, HUB International HKMB
Bio: Shaki joined HUB International in 2009 and became a Partner and shareholder in 2012. She has a wealth of experience in the design, implementation, management and administration of program/affinity business. Her current responsibilities include leading the team of insurance professionals in the Not-For-Profit & Programs Practice.
Co-founder, Respect Group inc
Bio: Sheldon Kennedy won a Memorial Cup, World Junior Gold Medal and skated for three teams in his eight-year NHL career. He is best known for his courageous decision to charge his Major Junior Hockey league coach with sexual assault for the abuse he suffered over a five year period while a teenager under his care. Through this disclosure, and the important work that Sheldon continues to do, he has become an inspiration to millions of abuse survivors around the world.
Sheldon has been instrumental in bringing governments, public and private sector partners together to work collaboratively to influence policy change and improve the way child abuse is handled. He has influenced changes in Canadian law and has taken his message to the International Olympic Committee and the US Senate.
Sheldon is the Lead Director at the Sheldon Kennedy Child Advocacy Centre, the first-of-its-kind in Canada, offering full wrap-around services for victims of child abuse. He is also the Co-Founder of Respect Group Inc., which provides empowering online abuse, bullying and harassment prevention education to sport organizations, schools and the workplace.
Bio: Alexandra is a doctoral student at Western University. She completed her undergraduate and Master’s degrees at the University of Guelph, and was captain of the varsity soccer team. Alexandra worked as a Concussion Therapist, and Kinesiologist before engaging in her doctoral studies. Alexandra’s thesis research involves evaluating the head impact exposure in youth soccer, and evaluating whether these head impacts cause changes in cognitive and neurophysiological function. Alexandra also works as the adolescent research concussion coordinator at Western University with Dr. Kevin Shoemaker, and Dr. Douglas Fraser, in collaboration with the Fowler Kennedy Sports Medicine Clinic.
Bio: Fletcher was chosen to the list of FIFA Assistant Referees in 2007 and since then has refereed at the 2014 World Cup in Brazil, 2013 World Club Cup in Morocco and the 2011 FIFA U20 World Cup in Columbia.
Most recently Fletcher was appointed to the 2016 MLS Cup Final, the 2016 Copa America Centenario, and also participated in the 2012 Olympics. His 25-year experience as a match official at various level is invaluable. Joe continues to referee in the MLS and give back to refereeing community.
Sport Law & Strategy Group
Bio: LeeAnn is a lawyer with the Sport Law and Strategy Group (SLSG), a consulting group that has provided legal and strategic insight to amateur sport organizations across Canada for more than 25 years.
Since joining SLSG in 2010, LeeAnn has assisted hundreds of national, provincial and local sport organizations by providing consulting services and presentations relating to governance, employment, contracts, policies and risk management.
She has served as investigator, mediator and counsel in many sport-related disputes and acts as a case manager to sport organizations who choose to outsource their internal disputes.
National Instructor& National Assessor, Canadian Soccer Association